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Copy: With a very limited budget we needed to come up with an innovative way to inspire action from our target market. Hartley Tennis just needed people to sign up for lessons once to make tennis a lifelong passion. We made the medium the message and used over 400 individually printed tennis balls to spell out “learn” in major tennis courts around the city.
Creative Director: Rob Schlyecher
Associate Creative Director: James Filbry
Art Director: James Filbry
Copywriter: James Filbry
Studio Artist: Janette Lodermeier
Account Services: Richard Bergin & Stephen Young
Agency Planner: Stephen Young
Developer: Tom Lamb
Posted December 31, 1969 7:00 PM / This ad has been viewed 1323 time(s)