Set up in BC Place, home of the Vancouver Whitecaps FC, the call to action consisted of two breathtaking 80" screens and a large-scale print campaign that spanned the cavernous walls inside the stadium.
Created by Thinkingbox, the custom back-end system was developed to aggregate tweets posted on Twitter in real-time. The head-turning interactive display drew plenty of attention during the three most vital times to attract impressions: pre-game, half time, and post-game.
Copywriter: Frederick Nduna
Art Director: Zachary Muir-Vavrina
Account Team: Carol Starr, Pamela Diva, Jason Lake
Production Studio: Thinkingbox