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Porteur
Copy: On Thursday this week, ambassadors of the brand, will use Porteur bikes to deliver milk to offices in downtown Stockholm. One litre costs 98 Swedish crowns. All money is then donated to buy therapeutic milk for children in need via UNICEF - One for one.

A special print ad in one of Sweden’s largest newspapers will encourage people to place their iPad on the bicycle carrier (see ad attached) and order deliveries at givemilk.porteur.cc. You buy milk and we promise to give it away.

Follow the campaign through #buymilkgivemilk. And if you know someone in Stockholm, why not order a milk delivery yourself?

Category:Direct Mail

Agency:
Fellow Porteur

Credits:
Creative Director: Martin Cedergren, Patrick Dry
Account Director: Fredrik Widén
Digital Production: The Brewery
Film Production: The ReelMacoy
Posted April 24, 2014 9:49 AM / This ad has been viewed 258 time(s)
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