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Coca-Cola
Copy: This never before seen Coke machine is being installed in the Coca-Cola Concept Store on Copacabana beach, in Rio de Janeiro. The Happiness Refill appears to be a modern-looking Soda Machine, but it isn’t. Instead of a cup, the consumer presses his mobile phone against the tap to receive data credits for free internet navigation (IMs, Facebook, Twitter, websites, etc) on a exclusive Coca Cola mobile browser. In Brazil, free wi-fi spots are not common, and most young people have pre-paid phones. This innovation was created by an integration of three of Ogilvy’s offices (Sao Paulo, Rio and Recife) and various disciplines (design, digital, mobile, advertising and activation). It provides a new way for the brand to reach out to a generation that wants to be connected every breathing minute of the day. After all, for young people, happiness means being connected.


Agency:
Ogilvy & Mather São Paulo

Credits:
CCO: Anselmo Ramos
ECD: Claudio Lima
Creative Director: Eduardo Marques
Head of Digital: Daniel Tártaro
Creative: Eduardo Marques, Flavio Tamashiro, Raphael Lucone, Rafael Rizuto
UXD: Pablo Moura, Nasser Said, Priscila Loschiavo
Production: Juscelino Vieira
Project Management: Paula Santana

Ogilvy Action Rio

Creative Director: Edu Garretano
Creative: Edu Garretano, Amanda Maykot
Production: Bruno Belcastro, Jô Cassiano, Moisés Richard, Eduardo Medeiros
Account: Leticia Arslanian, Eloyse Gameiro, Mirna Abaurre

Ogilvy DigitalLab Recife

Digital Operations Director: José Carlos Tinoco
Creative: Tiago Fernandes, Pedro Di Nardo, Daniel Uchoa
Production: João Guilherme, Antonio Neto
Quality Assurance: Ryany Holanda

Project Management: Emerson Silva
Posted December 31, 1969 7:00 PM / This ad has been viewed 791 time(s)
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