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Copy: For 2011's festive celebrations, Heineken has created what could possibly be the world's most social Christmas tree. Send your friends a unique festive greeting at http://www.socialtree.sg and watch it come alive as a visual showcase on the actual tree at Clarke Quay from 17 -- 26 December. At 11 metres tall with 48 LCD screens, it promises to be Singapore's most spectacular festive landmark ever.