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ZKW
Copy: LED
JOB

It's worth taking a closer look at ZKW. Join Austria's leading specialist for innovative lighting systems.<br><br>Using a simple optical illusion we created a print ad with a changing message. The displayed message changes by a decreased or increased distance to the poster.


Agency:
Publicis, Munich, Germany

Credits:
Executive Creative Director: Stephan Ganser
Art Director: Andreas Fisser
Copywriter: Stephan Ganser
Illustrator: Andreas Fisser
Posted December 31, 1969 7:00 PM / This ad has been viewed 317 time(s)
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