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Copy: Using motion-sensor technology, a projector and various large urban walls, Japan’s legendary beer, Sapporo, invited participants across Canada to transform themselves into a giant sumo, geisha or samurai then share their uniquely Japanese experience.
Executive Creative Director: Andy Manson
Digital Creative Director: Peter Gomes
Writer: Andy Manson
Art Director: Peter Gomes
Producers: Dave Medlock, Cameron Moffat
Development: SplitElement, Toronto
Digital Media Companies: Bash Corp, Grassroots Advertising Inc.
Posted April 16, 2014 6:53 AM / This ad has been viewed 442 time(s)