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Chevrolet Omega Fittipaldi
Copy: To launch the Chevrolet Omega Fittipaldi, a car tuned by legendary Emerson Fittipaldi (2x F1 champion, F-Indy champion and 2x Indy 500 winner), WMcCann Brazil created a series of 2,000 ads autographed by the pilot. <br><br>Each ad had an exclusive URL with a video of the pilot autographing the magazines. Watch the story of the ad that became a collector's item.


WMcCann Brazil

CCO: Washington Olivetto
Creative Directors: Eric Sulzer, Fernando Penteado
Copywriter: Fabio Seidl
Art Director: Carlos Murad
Posted December 31, 1969 7:00 PM / This ad has been viewed 373 time(s)
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