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Copy: To launch the Chevrolet Omega Fittipaldi, a car tuned by legendary Emerson Fittipaldi (2x F1 champion, F-Indy champion and 2x Indy 500 winner), WMcCann Brazil created a series of 2,000 ads autographed by the pilot. <br><br>Each ad had an exclusive URL with a video of the pilot autographing the magazines. Watch the story of the ad that became a collector's item.