Solution: We made innovative use of the globally recognised handicap sign. A vinyl sticker with the relevant elements, ingeniously turned the handicap logo into a magician or basketball player or singer.
Driving home the centre's message to curious passers-by, on hundreds of 'mini' billboards across the city.
Creative Director : Shahir Zag/Wilbur D'costa/Husen Baba
Copywriter : Wilbur D'costa
Art Director : Husen Baba
Illustrator : Husen Baba
Account Supervisor : Uday Desai
Advertiser's Supervisor : Isphana Al-Khatib
Account Manager : George Ninan
Planner Nadine : Ghossoub
Agency Producer: Amin Soltani