Al Noor Training Centre for Children with Special Needs

Copy: Brief: To create awareness about the Al Noor Training Centre,which helps children with special needs realise their potential and find their place in society.

Solution: We made innovative use of the globally recognised handicap sign. A vinyl sticker with the relevant elements, ingeniously turned the handicap logo into a magician or basketball player or singer.
Driving home the centre's message to curious passers-by, on hundreds of 'mini' billboards across the city.