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LG Electronics
Copy: To communicate the LG Steam Direct Drive Washing Machine's'wrinkle-free washing' promise, we reinvented the laundry bag and gave them to neighbourhood laundries to deliver their ironed clothes in.<br><br>The bag became a piece of ambient media on the streets, in apartment buildings, a walking billboard and transit media in delivery van windows.


Agency:
Y&R Dubai

Credits:
Chief Creative Officer / Creative Director: Shahir Zag
Creative Director / Art Director: Husen Baba
Associate Creative Director / Copywriter: Ash Chagla
Account Director: Uday Desai
Account Manager: George Ninan
Planner: Nadine Ghossoub
Posted December 31, 1969 7:00 PM / This ad has been viewed 539 time(s)
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