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Fiat Spain
Copy: Fiat Street Evo it’s the most surprising catalog a car has ever seen. It’s an app that recognizes traffic signs and transforms them into features of the new Punto Evo.<br> <br>The app recognizes traffic signs as if they were QR codes and it associates each sign with a feature directly related to that sign. For example; a STOP sign will tell the user all about the new breaking system, a CURVE ahead sign will tell the user that the car has an intelligent lighting system that guides you in curves. And the list goes on with every feature of the car.<br><br>But at the end of the day, a catalog is a catalog so we added the excitement of a game. Behind random signs, thousands of great prizes are hidden. You just have to hit the<br>streets and capture signs to find them.<br><br>If the user likes the features he sees through the app, Fiat Street Evo will use the<br>mobile phone GPS to guide him to the nearest Fiat dealer so he can test drive a Punto Evo for himself.<br><br>The video case:<br>http://youtu.be/zomopCe-DGA


Agency:
Leo Burnett Iberia - Madrid, Spain

Credits:
Executive Creative Director: Chacho Puebla
Creative Director: Francisco Cassis, Sergio Lobo
Copywriter: Francisco Cassis
Art Directors: Fred Bosch, Sergio Lobo
Interactive Creative: Fred Bosch
Creative Advisor: Tura
Head of Digital: Asier García, Victor Moreno
Head of PR: Sarah Okrent
Head of Programming: Victor Moreno
Account Supervisor: Asier Garcia, Felipe Garcia
Posted December 31, 1969 7:00 PM / This ad has been viewed 466 time(s)
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