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Copy: 1. MINI transforms Stockholm city to a game board. 2. For seven days everyone with an iPhone can hunt a virtual MINI – and take it from each other. <br>3. The person with the digital MINI in their iPhone after one week of gaming wins a real MINI Countryman.
Account Director: Jan Casserlöv
Project Manager: Ida Modin
Creative Director: Johan Jäger
Art Director: Daniel Wahlgren
Copywriter: Magnus Andersson
Visual Director: Daniel Forero
Planner: Leon Phang
Production company: Monterosa
Production company: Suddenly
Posted March 10, 2014 7:51 AM / This ad has been viewed 226 time(s)