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Yellow Pages
Copy: It is time to challenge the billboard format and turn it into a Reality Billboard: The ultimate entertainment experience.

The 2 reality giants:
· Eliraz Sadeh, winner of "The Big Brother" show (#1 rated show on Channel 2)
· Natan Bashevkin, winner of "Survivor" (#1 show on Channel 10)
will compete against each other for the title "The Billboard Master" inside a specially constructed giant billboard.

Each contender will be allocated one half of the billboard and a partition will separate the two compartments. As one of them gains more points the partition will slide over and shrink the other contender's compartment. The audience on the scene and at home will be able to aid their favorite contender by voting and helping him using the different Yellow Pages interfaces.


Agency:
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv

Credits:
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Gil Aviyam
Copywriter: Sharon Refael
Executive Client Director: Adam Polachek
Account Supervisor: Dikla Tzemach, Aileen Tito
Account Manager: Daphna Tsror
Planning Director: Yoni Lahav
Planner: Zohar Reznik
Office Producers: Shira Robas
Photographer: Menachem Reiss

Interactive

Executive Interactive Director: Guy Poreh
Interactive Creative Director: Roy Cohen, Sagi Blumberg
Interactive Creative: Maayan Dar, Tom Dolinger
Interactive Account Manager: Gadi Margulian

Media Company: Union Media
Production Company: POV
Director: Shahar Segal
Post Production: Gravity

Event Production: Kuperman Productions
Content Development: Elad Kuperman, Shabi Zeraia, Asaf Forman
Event Producer: Liat Danzinger
VP Marketing and Business Development, Yellow Pages: Zeev Gruber
Marketing Manager, Yellow Pages: Anat Gisin
Posted December 31, 1969 7:00 PM / This ad has been viewed 397 time(s)
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