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Copy: The horror! The horror! Of picking out a sweater and wearing it back to school. Only to find that the entire world (including amphibians) has the same idea. Self pity and embarrassment are the defining moods of adolescence. And Staples wanted to make them their own. Because compared to the diabolical world of back to school fashion, back to school supplies are dead simple. At least, they are at Staples .

Posted August 16, 2017 11:25 AM / This ad has been viewed 644 time(s)
Agency: MacLaren McCann
Client: Staples Back to School 2010
Creative Director: Sean Davison
Copywriter: Gary Lennox
Art Director: Scott Couture
Production Company: Avion Films
Director: Gentlemen
Agency Producer: Sarah Michener
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