Microsoft XBOX

Copy: The out-of-home campaign from MacLaren McCann includes 3D installations, super boards, murals, TSA and wild postings. With “Dark is Deadly” as the tag line, the creative illustrates darkness as the enemy, with light as the sole source of hope for survival.

Creative Director: Sean Davison
Copywriter: Natalie Greenspan
Copywriter: Bill Schaefer
Art Director: Arron Isaac
Art Director: Ben Playford
Photographer: LSD Photography Milano

Website: http://www.xbox.com/en-ca