Become a Member
Proudly Sponsored By
top ten / a daily dose of the latest and greatest ads submitted to IHAVEANIDEA
« Last
Search:  credits only  Category:  Show:  in  order.
Next »
The Hole 3D
Copy: Step 1: 2 weeks before: GUERRILLA. Floorstickers with a man falling into an hole were placed all over metro stations in Rome and Milan and in hundred of movie theaters.<br>Step 2: 2 weeks before WEB. Website about the movie with extra content (trailer, bills, phobias etc..).<br>Step 3: 10 days before: AMBIENT. Fake legs were added at the floorstickers and at special Billboards.<br>Step 4: 1 week before: EVENT. A black container was placed in the center of Milan and people were invited to challenge their fears. An infrared-cam recorded people’s reactions and the videos were uploaded on youtube and facebook.<br>Step 5: PROMOTION. Limited edition t-shirts (showing different fears to fight) were produced. People could win them entering the container.<br>Step 6: GADGETS. Fluorescent bracelets were given during the days of the event.<br>Step 7: 2 days before: 3D PRINT. Special 3D print was published on free press “On Stage”. 3D glasses were distributed with the magazine.

Posted December 31, 1969 7:00 PM / This ad has been viewed 512 time(s)
Agency: Auge, Milano
Creative Director: Federica Ariagno, Giorgio Natale
Graphic Deisgner: Corrado Grilli
Copywriter: Niccolò Bossi
Photographer: Corrado Grilli, Niccolò Bossi
Production Company: h(live)
ADVERTISEMENT
RELATED ADS
blog comments powered by Disqus

Copyright © 2001-2014 IHAVEANIDEA inc. All rights reserved. No material contained in this site may be republished or reposted.
IHAVEANIDEA™ is a trademark of IHAVEANIDEA inc. Terms and Conditions | Privacy Policy