Bark in the Park
Purina
Category:Out of Home/Billboard
Posted May 26, 2013 3:10 AM / This ad has been viewed 467 time(s)
Info: Purina Bark in the Park is ‘the day for you and your dog’, so Ogilvy Auckland made posters for people, and posters for their dogs. A meaty smelling attractant was also applied to lower posters so nearby dogs were drawn to them, making them appear to read.
Agency: Ogilvy, Auckland
Executive Creative Director: Basil Christensen, Damon O’Leary
Creative Director: Freddie Coltart, Matt Williams
Head of Art: Nic Hall
Designer: Sam Cox
Agency: Ogilvy, Auckland
Executive Creative Director: Basil Christensen, Damon O’Leary
Creative Director: Freddie Coltart, Matt Williams
Head of Art: Nic Hall
Designer: Sam Cox
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