Creative Director: Brett Channer
Copywriter: Tal Wagman
Copywriter: Lyranda Martin-Evans
Art Director: Basil Douglas Cowieson
Account Director: Kathy McLay
Account Director: Yael Marantz
Other: To showcase the category's largest brush, a new media space was created - the subway exit turnstiles themselves. Dramatizing the benefit of LashBlast Length, the exit turnstiles were wrapped in yellow to look like an extremely long brush, and the crossbars were wrapped in black to demonstrate the extremely long lashes you get as a result of using the mascara.