Central Park (New York)
Mentos
Category:Print
Posted May 24, 2013 11:05 AM / This ad has been viewed 508 time(s)
Agency: Neogama/BBH, São Paulo
Executive Creative Director: Alexandre Gama
Creative Director: Márcio Ribas, Wilson Mateos
Art Director: Thiago Cruz and Rafael Segri
Copywriter: Silvio Amorim
Agency URL:: http://www.neogamabbh.com.br
Info: Few words from the creatives. Neogama BBH shows urban oasis as a metaphor for refreshing power of Mentos Pure Fresh. In order to magnify the refreshing power of Perfetti Van Melle Mentos Pure Fresh, Neogama BBH has created a print campaign that uses a striking visual metaphor. The pieces show green areas embedded in large urban centers - Central Park in New York, Hyde Park in London and Shinjuku Gyoen in Tokyo – with the headline: "Crunchy on the outside. Cooling inside. Amazing chewing gum with liquid filling.
Executive Creative Director: Alexandre Gama
Creative Director: Márcio Ribas, Wilson Mateos
Art Director: Thiago Cruz and Rafael Segri
Copywriter: Silvio Amorim
Agency URL:: http://www.neogamabbh.com.br
Info: Few words from the creatives. Neogama BBH shows urban oasis as a metaphor for refreshing power of Mentos Pure Fresh. In order to magnify the refreshing power of Perfetti Van Melle Mentos Pure Fresh, Neogama BBH has created a print campaign that uses a striking visual metaphor. The pieces show green areas embedded in large urban centers - Central Park in New York, Hyde Park in London and Shinjuku Gyoen in Tokyo – with the headline: "Crunchy on the outside. Cooling inside. Amazing chewing gum with liquid filling.
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