Wellcome Supermarket

Info: The supermarket brand has a history of yelling "cheap price" for over a decade. In this campaign we elevated the meaning of "saving every dollar". we told a story of "every dollar counts" from the imaginative world of a little girl to let people think about what a small amount of money could really mean.
Agency: McCANN WORLDGROUP
Creative Director: Nick Lim, Danny Chan
Copywriter: Spencer Wong, Stella Chung
Account: Mandy Chung, Karen Lam
Director: Alfred Hau (Off-Lo-Hi)
Sound: Play Music Ltd.
Editor: Henry Yim (Ping Pong)