Geico

Info: The Martin Agency’s latest car insurance campaign for Geico evolves around a simple premise and tagline: “Accidents are bad, but Geico’s good.” In a series of four spots, The Mill NY anthropomorphizes a motley crew of tree branches, a car fender, garage pipes and a pothole who try to talk their way out of trouble to comedic result.
Agency: The Martin Agency, Richmond
Creative Director: Steve Bassett
Copywriter: Todd Brushighan
Art Director: Kevin Thoem
Agency Producer: Molly Souter, Valerie Battenfeld
Production Company: Smuggler
Director: Randy Krallman
Post Production Company: The Mill NY
VFX: Senior Flame Artist/Lead: Gavin Wellsman; Flame Asst.: Anu Nagaraj; Joint Head CG/Lead: Yann Mabille; CG Artists: Gregory Gangemi, Young Lee; Producer: Dan Roberts
Editing: Ian Mackenzie, Mackenzie Cutler
Executive Producer: EP Smuggler: Allison Kunzman; Line Producer Smuggler: Cory Berg
Website: http://www.themill.com