Neil French has been a rent collector, account executive, advertising manager, waiter, singer, matador, beach-bum, pornographer, bouncer, debt-collector, concert promoter, nightclub owner, Judas Priests' rock-band manager, copywriter, art-director, creative director, film director, actor, television station owner, Worldwide Creative Director of Ogilvy and Godfather and Worldwide Creative Director of WPP. "Ten Favourite-ever books", is a tall order. Sort of like 'Desert Island Books'...which isn't a bad idea for a radio show, I reckon. Anyway, here you go:

It's been quite some time since I have come across such a well rounded book about the ad industry. Idea Industry is a great read and perfect for someone interested in a career in advertising (and especially someone not sure which career path to take into it). This book does a great job profiling Creative, Account Planning, Account Management, Media, Digital Media and Production. It also finishes up quite nicely with a few little extras like a detailed look at writing an advertising resume and tips for an advertising interview.

Idea Industry was written by Brett Robbs and Deborah Morrison, from the University of Colorado at Boulder and the University of Oregon respectively. It was published by The One Club.
Review by: Brendan Watson
Click here to buy this book

Ask anybody in the business -from ad school hopeful to Worldwide Creative Director - to name their favorite books on advertising, and you're guaranteed to hear multiple mentions of Luke Sullivan’s "Hey Whipple, Squeeze This!" Even our last ad celebrity put this 'ad Bible' on his own Top Ten list.

So that got us at ihaveanidea thinking. If everybody loves Luke's book so much, what kinds of books does Luke himself enjoy? We asked him for his top ten picks. I think he went past ten, but when you get Mr. Sullivan going, you don’t really want him to stop.