Our client is a full-service advertising agency based in Austin, Texas, with specialty in cultural branding.

The Digital Media Planner is responsible for planning and buying digital media, working with clients, publishers/sites and internal departments. As the Media Planner, you will reports to Digital Media Supervisor.

The Role:

•            Plan and buy digital media for CPM, CPC, and CPL campaigns

•            Responsible for managing budgets and allocate where appropriate to achieve campaign goals

•            Optimize campaigns based on timing established with clients

•            Define, monitor, and analyze key performance indicators for campaigns

•            Manage Assistant Media Planner with campaign trafficking and guidance in digital media

Qualifications:

•            2-3 years digital industry work experience (background in digital planning/buying)

•            Bachelor’s degree (preferably in Marketing or Advertising)

Required Skill Set:

•            Advance experience with Microsoft Office (especially Excel and PowerPoint)

•            Strong quantitative and analytical skills

•            Understands media terminology and CPM, CPC, CPA and CPL buying models

•            Keep abreast of new media opportunities and developments

•            Working knowledge of 3rd party software, specifically comScore and Nielsen

•            Working knowledge of Double Click DFA and MediaMind

•            Proactive self-starter

Apply for this job here.

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