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Online Marketing Manager

at Offered only through Creative Niche (Maidenhead, Berkshire UK) Temporary Thursday, November 22nd, 2012

Role Overview:

Join our client as part of the Global Business Division as an Online Marketing Manager. We are looking for a successful web marketer to take on this core growth role and join the marketing team in the UK, reporting into the Senior Web Manager.  She or he will be dedicated to creating great web experiences for our customers that ultimately drive revenue growth for our client. The person will lead efforts to plan and execute on the marketing strategies for all our client UK’s web channel efforts. This position requires close collaboration with marketing managers across offerings, external designers, copywriters, and developers to deliver a compelling, effective and innovative Web experience that surpasses customer expectations.

Primary Responsibilities:

  • Execute on business goals to meet revenue and customer growth, prioritizing across the ecosystem to ensure focus on the critical few.
  • Understand and manage for individual web commitments, including weekly assessment of how/why we are hitting or missing projection – and driving actions to remedy any shortfalls.
  • Manage the production of online content and experiences from product concept through to completion.
  • Coordinate and lead cross-functional teams of creative and interaction designers, copywriters, and engineers to ensure that web marketing projects are implemented on schedule, on budget and on brand.
  • Understand basic technical requirements and assist with quality assurance, ensuring consistency of customer experience.
  • Partner with marketing teams to understand their business goals, prioritize projects based on overall goals, communicate this prioritization clearly to all stakeholders and deliver on expectations.
  • Understand and manage success metrics (conversion, revenue, task completion, customer satisfaction, and others) for program areas.
  • Work with Analytics to understand and clearly communicate project/test results and implications. Determine and communicate next steps accordingly.
  • Lead and participate in customer-based research as applicable.

Qualifications Required:

Expert in Web Marketing

  • The candidate has excelled in roles that significantly shaped the consumer Web experience and drove both customer and revenue growth – such as Online Marketing Manager, Producer, Product Manager, Product Marketing Manager, or User Experience.
  • Demonstrates an ability to formulate business questions and seek solutions based on a combination of inputs including data analysis and user research.
  • Skilled at blending multiple disciplines:  business strategy and marketing, project management, and user design.
  • Comfortable working with web engineers and technical issues.
  • Experience with Content Management Systems, a plus.

Professional and efficient

  • Demonstrates the ability to manage multiple tasks, priorities and projects simultaneously.
  • Strong problem-solving and analytical orientation with the ability to innovate and analyse alternative solutions – specific to the target at hand.
  • Communicates clearly, outlining problems, targets, results and key insights, using Microsoft office tools
  • Operates independently and efficiently with a clear attention to detail
  • Influences effectively and builds strong relationships
  • Comfortable with ambiguity and has infectious ‘can do’ attitude
  • Demonstrated ability and passion to excel within an environment of change, start up mentality and a drive for continuous improvement
  • Self motivating, tenacious and balanced individual who brings ‘can do’ motivation to work every day
  • Bachelor’s degree a minimum requirement

Please apply for this position here.

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