But when it comes to Crispin’s Burger King ads… fuck, they’re always crazy. Case in point, the latest spot for the Steakhouse XT Burger, directed by Tool of North America’s Geordie Stephens.

The Creds:

Client: Burger King
Campaign Title: Steakhouse XT
Spots Title: The King’s Gone Crazy
Air Date: March 2010

Agency: Crispin Porter + Bogusky
Co-Executive CD(s): Rob Reilly, Andrew Keller
CD(s): James Dawson-Hollis, Bill Wright
AD: Brandt Lewis
Copywriter: David Roth
Director of Integrated Production: David Rolfe
Executive Integrated Producer: Chad Hopenwasser
Producer: Christina Carter

Prod Company: Tool of North America
Director: Geordie Stephens
DP: John Schwartzman
EP(s): Brian Latt, Jennifer Siegel
EP Digital: Dustin Callif
Line Producer: Jeff Tanner
Production Designer: Peter Benson

Editorial: Cosmo Street
Editor: Lawrence Young
Assistant Editor: Shinya Sato
Producer: Jerry Sukys

Telecine: Complete Post
Colorist: Sparkle
Producer: Kevin Buck

Post/Effects: Method

Music Company: Beacon Street Studios
Content Management Supervisor: Blair Jaffe
Content Supervisor: Aileen Echenique
Content Manager: McKenna Olson
Assistant Content Manager: Matthew Casperson

In the latest spot for the cause, New York favorites and Tap Project creators Droga5 envision a world where clean water is so plentiful that even children in impoverished nations such as earthquake ravaged Haiti can take it for granted and just have good clean fun.

Since no gorilla is actually seen in the ad, it’s entirely possible that the destruction was caused by Jack Black after he locked his keys in his Kia.

But if I did turn on the heat, it would be really cool if my whole apartment turned into a giant tea cozy, as shown in this sweet stop-motion TV spot for Aardgas Natural Gas by TBWABrussels.

The behind the scenes video proves the age-old theorem that if you had an infinite number of grandmothers with an infinite amount of both wool and time working, eventually they could knit an entire house.

Not to let the world at large have all the fun, 72andSunny also created this internal video for HP employees.

But none of us here have ever tried Gü Chocolate Puds, a UK based purveyor of exceedingly rich ganaches and other desserts. If this spot by Mother London is to be believed, Gü might actually be made of hallucinogens that specifically target the ids of desperate housewives.

Cue the press release:

After a 10-year run as one of Canada’s most talked about advertising and design agencies, Rethink is ready to take on the biggest market in the country, with a new office on Spadina Avenue opening April 5th.

“We’re ready for more national work and we think national clients are ready for a real alternative,” says Chris Staples, who founded the 60-person Vancouver-based shop in 1999 with Ian Grais and Tom Shepansky.

Staples notes nearly half of Rethink’s business is currently with Toronto-based national clients like Sobeys and Bell Canada (Solo Mobile and Sympatico). The agency also does national work for A&W and Mr. Lube. In the past decade it has been named Canada’s agency of the year twice by competing trade magazines.

“Toronto-based clients have told us they want their agencies to be more efficient, more effective and more accountable,” Staples says. “We offer a truly integrated model that puts digital thinking at its core, plus a pay-for-performance plan that puts up to a third of our profit at risk, based on results.”

The Toronto office will be headed by a high-profile pair of digital marketing specialists. Managing director and partner Pema Hegan most recently founded GigPark, a popular social web start-up which was acquired last year by Canpages. Hegan is a Rethink alumni, having worked at the agency as an account director in 2003/04.

“It took an amazing opportunity to draw me back into the agency business,” says Hegan.  “My experiences in the digital world have helped me see the tremendous potential for clients to expand their marketing mix beyond the tried and true and to have meaningful conversations with people.”

Hegan will be joined by Toronto creative director Dré Labre, who left a creative director post at Tribal DDB, one of the country’s top digital agencies. Labre has also had high-profile posts at Blast Radius and MacLaren McCann.

The 4,000 sq. ft. Toronto office will have in-house resources that include data analysis, creative, account management, and even in-house production capabilities. It will also draw on the full resources of Rethink Vancouver.

Sounds like Rethink is ready to shake things up in this increasingly interesting environment.

Mattel has announced a new line of limited edition premium Barbie products based on Don, Betty, Roger and Joan, to be sold at specialty stores and on the AMC website. The dolls will retail for about US$75, and will come with lots of accessories… but not miniature rocks glasses, cocktail shakers or teeny tiny packs of Lucky Strikes.

For some reason I think the Roger figure will outsell the Don one, with at least a third of them purchased by Mimi at ihaveanidea

London’s RCKR/Y&R presents us with another seemingly extraterrestrial race of beings who wish to guide mankind into a new renaissance of sorts.It’s part of an ad campaign for BBC SuperPower, a new season of programming devoted to the power and influence of the internet.

And the ghostly hologram woman who promises to raise our self-awareness? She’s you.

Up here in Canada, on the other hand, it looks like that isn’t a concern, at least in these Frito-Lay ads by BBDO Toronto. Forget “in moderation”, why be satisfied with a single bag of chips when you can have a whole drawer full of them?