inbox

Something’s fishy with Fallon’s latest Cadbury initiative

Ignacio Oreamuno — Mon, 09 Aug 2010 17:21:44 +0000

From drum playing gorillas to eyebrow twitching haunted kids, Fallon London certainly knows how to call attention to its Glass and a Half Full Productions projects for Cadbury. This time around they’re taking the action under the sea for a little aquatic contest.

The ad is promoting Cadbury’s Spots V. Stripes initiative, a massive yet friendly competition pitting potentially millions of people against each other over the next two years as they lead up to the 2012 Olympics in London. Cadbury is the official “treat provider” of those particular Games, as well as the manufacturer of the foil-wrapped medals to be awarded.

Goodby puts Dickie’s toughness to the test

Ignacio Oreamuno — Tue, 03 Aug 2010 15:58:30 +0000

I remember many years ago, on some TV show that predated the ever popular Mythbusters, these people decided to challenge the iconic image stamped on the patch of every pair of Levi’s jeans; they harnessed up two workhorses to pull on a pair of 501s in opposite directions. Now maybe 19th century horses weren’t as strong as the ones we have now, but those jeans lasted all of about two seconds.

Maybe the folks at legendary San Fran shop Goodby, Silverstein & Partners watched the same show ! saw, or maybe they just needed the Levi’s patch as an inspiration for one-upping them for the Dickie’s 874 work pants. Whatever the reason, they prove that bearded toughies on choppers are cooler than horses.

The spot as actually part of a series, where it’s the 874 versus a bunch of other bad-ass shit, like wrecking balls, scrapyards and falling down hills(?).

“Opulence? I has it.” So does Grey NY and DirecTV

Ignacio Oreamuno — Wed, 28 Jul 2010 03:39:31 +0000

Ah, the fall of communism. Before that, you only had bolo tie wearing Texans, shades sporting Arabs and Scottish ducks as stereotypes to show ridiculous wealth. Nowadays, you can add “wanna-say-Russian-but-really-any-Slavic-group-will-do ‘businessman’ ” to that list of billionaires. But as this spot for DirecTV by Grey New York suggests, they all have a common trait: they like to save money where they can.

After all, who knows how much it costs to feed a miniature giraffe?

CREDITS

Title: Opulence
Client: DirecTV

Agency: Grey, New York
Chief Creative Officer: Tor Myhren
Executive Creative Director: Todd Tilford
Creative Director: Luis Romero
Associate Creative Director: Jon Kallus
Copywriter: Jon Kallus
Art Director: Luis Romero
Director of Broadcast Production: Bennett McCarroll
Agency Producer: Matthew Flaherty
Director of Music Production: Josh Rabinowitz
Music Producer: Don McNally

Director: Tim Godsall
Production Company: Biscuit Filmworks USA
Senior Executive Producer: Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Rick Jarjoura
Director of Photography: Darko Suvak

Editor: Geoff Hounsell
Editorial Company: Arcade Edit

Visual Effects: The Mill

Sound Design: Sound Lounge
Sound Designer: Phillip Loeb

La Comu has Corona Light drinkers dancing in the moonlight

Ignacio Oreamuno — Wed, 28 Jul 2010 00:40:27 +0000

I gotta admit, when this new spot by Miami-based La Comunidad for Corona Light appeared in my mail earlier on, I was already humming the King Harvest one hit wonder, expecting to hear it as the ad’s soundtrack. Instead we’re treated to a lil’ Michael Franti and a beach scene much more livlier than we’re used to seeing in a Corona ad.

THE TEAM (CREDITS)
Chief Creative Officer: Jose Molla, Joaquin Molla
Creative Directors: Ricky Vior, Leo Prat
Agency Head of Production: Laurie Malaga
Account Supervisor: Maryanne Dammrich
Planning: Richard Monturo

Director: Agustin Alberdi, Cyrus Sutton 2nd unit
Production Company: Landia
Director of Photography: Dante Spinotti
Executive producer: Joseph Dugan
Producer: Nico Cabuche
Editorial Post-Production: Gary Knight/Peepshow Post
Effects Post-Production: Che Revolution Post

King of Shaves continues longstanding tradition of using sex to sell

Ignacio Oreamuno — Mon, 26 Jul 2010 22:37:49 +0000

In a startling announcement made in the UK recently, apparently sex sells. In this case, it’s selling razors and shaving products.

Now I for one don’t get terribly excited about shaving news; my five o’clock shadow takes about a week and a half to appear. But I suppose if I had a little more going on with the whiskers I might be intrigued by the latest online video for popular UK top-end shaving brand, King of Shaves.

The spot, created by so-new-that-I-can’t-find-their-website SSKA, features Diana Wood, a New York based professional barber famous for shaving David Letterman on The Late Show. After this ad, I wonder if Howard Stern will be next in line for a shave?

TBWA\LA’s Pepsi Diner 2pointZero: no calories, no sentimentality

Ignacio Oreamuno — Mon, 26 Jul 2010 20:07:16 +0000

All that’s old is new again, as we kick off the Inbox’s Cannes/Chicago hiatus with an ad that mines a classic, then repurposes it for a hip and happenin’ 2010 audience. Of course we’re talking about TBWA\Chiat\Day\LA’s modern day reworking of a classic 1995 BBDO Pepsi spot. Both spots feature competiting cola driversputting aside differences to enjoy themselves, but instead of regular old Pepsi versus regular old Coke, it’s now Pepsi Max against Coke Zero.

Okay, they update by including an iPhone and talking about YouTube, but where’s a camaraderie that made the original spot so great? No sharing of kids photos on Flickr, no comparing War playlists on their iPods. Why, the Pepsi guy doesn’t even touch the Coke Zero, acknowledging that’s all brown sugar water in the end.

For a look at what might’ve been, here’s the original in all of its glory.

Let freedom rev: W+K Portland puts Washington in a Dodge Challenger

Ignacio Oreamuno — Wed, 16 Jun 2010 15:41:52 +0000

U-S-A! U-S-A! U-S-A! U-S-A! U-S-A! Wieden + Kennedy Portland U-S-A! U-S-A! U-S-A! U-S-A! U-S-A! Chrysler U-S-A! U-S-A! U-S-A! Dodge Challenger U-S-A! U-S-A! U-S-A! U-S-A! U-S-A! George Washington U-S-A! U-S-A! U-S-A! U-S-A! U-S-A! U-S-A! U-S-A! U-S-A! limey redcoat bastards U-S-A! U-S-A! U-S-A! U-S-A! U-S-A! U-S-A! U-S-A! U-S-A! “lift American spirits” U-S-A! U-S-A! U-S-A! U-S-A! U-S-A! U-S-A! From sea to shining sea.

CREDITS

Title: Freedom
Client: Dodge

Agency: Wieden + Kennedy, Portland
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Aaron Allen, Joe Staples
Copywriter: Greg Rutter
Art Director: Jimm Lasser
Agency Executive Producer: Ben Grylewicz
Producer: Jessica Staples
Account Team: Andrew Schafer, Lani Reichenbach, Ramon Cruz

Production Company: Biscuit Filmworks USA
Direcor: Steve Rogers
Senior Executive Producer: Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Rick Jarjoura
Director of Photography: Mandy Walker

Editorial Company: Rock Paper Scissors
Editor: Adam Pertofsky
Asst Editor: Neil Meiklejohn
Executive Producer: Carol Lynn Weaver
Producer: Juliet Batter

VFX Company: A52
Executive Producer: Jennifer Sofio Hall
Producer: James Taylor
VFX Supervisor: Patrick Murphy
Lead Compositor: Stefan Gaillot
Colorist: Mike Pethel, Company 3

Music: Composer: Jay Ungar
Sound Design Co.: Stimmung
Sound Designer: Gus Koven
Executive Producer: Ceinwyn Clark
Producer Jack Caitlin

Mix Company: Lime

Grip Ltd. helps Budweiser show its World Cup colours

Ignacio Oreamuno — Tue, 15 Jun 2010 18:22:05 +0000

I gotta admit it, ladies and gentlemen, my interest in the World Cup is mild at best. I don’t follow soccer/football at any other time of year, and when it comes to national pride, the sport’s got nothing going for me. Yeah, I had a little excitement when the Reggae Boyz were in it back in ‘98 (my dad is Jamaican) but my home and native land hasn’t been there since ‘86, where they lost every game without so much as a goal.

Yeah, Canada may not be a world class soccer country, but leave it to a Canadian ad agency to create a World Cup Facebook app that has swept the globe. Toronto shop Grip Limited. has created Show Your True Colours, an application for Budweiser where soccer fans can digitally paint photos of their faces with their team colours and share them with the world. The photos are then combined to form one of those Truman Show mosaics for each country’s flag.

Originally an app solely for the Canadian market, the global grand poobahs ad Budweiser decided to push it globally. The result? It went from fewer than 5,000 painted faces of Sunday to more than 1.5 million as of a few minutes ago, all without any real media buy outside of the Great White North.

Way to go Canada and Grip! We may never get in the World Cup, but at least we can contribute to the beautiful game.

Ogilvy HK: Shangri-La hotels are amazing. Getting to one though…

Ignacio Oreamuno — Mon, 14 Jun 2010 18:38:27 +0000

Whoever coined the phrase “getting there is half the fun” was probably not going anywhere that exciting. I, for one, am not a big fan of “the journey”. I get about an hour into it before I’m wishing I’m already there. Throw in the fact that that I can’t sleep on planes or trains, and I’m one cranky traveller.

Fortunately my travels haven’t been nearly as harrowing as the poor chap in this epic, three-minute spot by Ogilvy & Mather Hong Kong for Shangri-La Hotels and Resorts.

Also included is a cool “making of” video, something that seems to be a prerequisite for any “big” spot.

Noticeably absent are interviews with the stuntwolves.

DDB Mudra has a healthy appetite for VW Beetle’s curves

Ignacio Oreamuno — Mon, 14 Jun 2010 16:18:21 +0000

Despite the best efforts of those who try to get young women happy with their bodies, it’s a world where size zeros still grace the runways and magazine models are Photoshopped beyond reality. Luckily, DDB Mudra in Mumbai is announcing that with the Volkswagen’s New Beetle, curves are definitely in this year.

I just hope this shoot wasn’t too hard on the waif-like actress. She looks like if you walked past her, you could snag your jacket on her shoulder blades.