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Latest Latin America/Caribbean articles

Advanced Beer Ad Self-Awareness by Y&R Argentina

Advanced Beer Ad Self-Awareness by Y&R Argentina thumbnail

I’m sure we’ve all seen spots in which the characters are fully aware that they are in a TV commercial. And I’m sure we’ve all seen beer ads that deliberately employ heavily clichéd elements in a tongue in cheek manner. Here’s an ad for Quilmes beer by Young & Rubicam Argentina in Buenos Aires — by way [...]


Washroom multitasking via F/Nazca Saatchi & Saatchi

Washroom multitasking via F/Nazca Saatchi & Saatchi thumbnail

There have been many water conservation messages over the years, but none have been as wacky in this 45 second spot by Sao Paulo’s F/Nazca Saatchi & Saatchi. The ad points out that flushing toilets uses thousands of litres of water, and it would be much less wasteful if you’d pee while you’re in the shower instead.


Man < Dairy Milk, says Del Campo Nazca Saatchi & Saatchi

Man < Dairy Milk, says Del Campo Nazca Saatchi & Saatchi thumbnail

Sincere apologies are often difficult to muster up, as seen in this TV spot by Buenos Aires agency Del Campo Nazca Saatchi & Saatchi for Cadbury Dairy Milk. As a young man opens up to his miffed girlfriend, as a Cadbury graphic displays how many squares of a Dairy Milk bar his kind words and actions are worth.


BBDO Argentina: How about a nice cold…”PECSI”?!

BBDO Argentina: How about a nice cold…”PECSI”?! thumbnail

Very cool article in AdAge yesterday about Pepsi rebranding itself to suit the linguistics of a particular country – Argentina, in this case.

According to the story, Spanish speaking people — particularly those with an Argentine accent — tend to mispronounce the brand’s name. Instead of calling it “Pepsi”, about 25% of Argentina pronounces it as “Pecsi”.


Going wild with the 2009 Animal Spot Awards

Going wild with the 2009 Animal Spot Awards thumbnail

Okay, maybe your TV campaign didn’t win a Lion, but it did feature a lion. If so, you might be kicking yourself to learn that you could’ve won an Animal Spot Award.

Yes, the sixth edition of the Animal Spot International Advertising Festival Awards Ceremony takes place this Thursday, July 9th, at Casa del Cinema (Villa Borghese) in Rome, Italy. For those of you unaware of Animal Spot, it is a worldwide festival that celebrates ads that feature animals and/or are for animal related causes.


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