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Latest Asia/Pacific articles

Getting on TV is no Picnic, says GPY&R Melbourne

Getting on TV is no Picnic, says GPY&R Melbourne thumbnail

In recent years, a lot of advertisers have been going the “user generated content” route, and one of its most popular forms has been the “create an ad and the best ideas get on TV” technique that has worked so well for Doritos and the Super Bowl.

But the people at GPY&R Melbourne have come up with a little twist for Cadbury Picnic — a pretty hefty chocolate bar for those who don’t live in the parts of the world where it’s sold.


Guess who’s coming to Tết? TBWA\Vietnam

Guess who’s coming to Tết? TBWA\Vietnam thumbnail

This Sunday is shaping up to be a holiday extravaganza, with Valentine’s Day and Chinese New Year taking place on the same day. (If you’re single and not Asian, I guess you’re SOL.) In Vietnam they celebrate a very similar holiday to Chinese New Year on that day called Tết.


All that’s old is new again: BBH’s “Levi’s Modern Vintage” campaign

All that’s old is new again: BBH’s “Levi’s Modern Vintage” campaign thumbnail

Levi Strauss & Co. has been around since 1853, and while the brand’s popularity may rise and fall with the trends, it’s still a major US cultural icon in many areas of the world. Besides, you can’t last for more than 150 years without having that certain caché, and Levi’s has enough of that to last several more decades.


Jack Watts Currie takes a bite out of the beach for Shark Week

Jack Watts Currie takes a bite out of the beach for Shark Week thumbnail

I never expected The Discovery Channel’s ever popular Shark Week to be a big hit in Australia. It would be kinda like having Pigeon Week here in North America, so commonplace that nobody would really care.

But I was wrong; Shark Week is just as big on TV in the land down under as it is in less shark friendly climes, and Sydney agency Jack Watts Currie jacked up the interest for last week’s Aussie presentation by putting out a site for the Australian Coastal Watch.


Toyota competition winner: “I’ll have her on her back by 11″.

Toyota competition winner: “I’ll have her on her back by 11″. thumbnail

Ah, here’s a classic ad situation: the oft filmed scenario of a young man meeting his date’s father on the doorstep before a night on the town. Only this time there are a hell of a lot more wink-wink nudge-nudge say-no-mores you’re used to seeing in an ad.


‘Que sera sera’ if you’ve got SkyTV HD, says DDB Auckland

‘Que sera sera’ if you’ve got SkyTV HD, says DDB Auckland thumbnail

Has life got you down? Things not going your way? Has a great white shark ripped off both of your hands? Whatever troubles you may have, this rousing musical TV spot by the folks at DDB Auckland reminds you that as long as you have SkyTV’s HD DVR, all the horrible things that can happen to you are paled by the glory of high-definition television.


Four hands are better than two: Saatchi Sydney for Toyota hybrid

Four hands are better than two: Saatchi Sydney for Toyota hybrid thumbnail

Everybody knows that hybrid cars are supposed to be good for the environment or something, but not everybody can explain how they work.


Fallon, Saatchi go to the dogs for a new Dairy Milk spot

Fallon, Saatchi go to the dogs for a new Dairy Milk spot thumbnail

Here we go again, another glass and a half full of joy brought to you by Fallon London and Dairy Milk. This time around, they’ve teamed up with Saatchi & Saatchi Sydney to put several different breeds of dogs in a Dairy Milk-purple Lamborghini Diablo and took them for a spin, all to the strains of Strauss’ Blue Danube Waltz


Saatchi’s Ghost Tiger Beeeeeeeeeer! Bwahahahaha!!!

Saatchi’s Ghost Tiger Beeeeeeeeeer! Bwahahahaha!!! thumbnail

Aaawwwwwooooooooooooh! Sorry, loyal Inbox readers, just channelling my inner Count Floyd Monster Chiller Horror Theatre. (look that one up, kids) It’s almost Hallowe’en, and here comes an ad in honour of the ghoulish holiday.


Run for your lives!!! She has The Bears!!!

Run for your lives!!! She has The Bears!!! thumbnail

Rule #487: There are few things more creepy and disturbing than an angelically cute child.

Case in point, this silly but amusing 60 second spot by JWT Melbourne for Kraft Nuts Peanut Butter. Watch as an idyllic family picnic turns to chaos in the blink of an eye with the addition of a cherub faced random girl.


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