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Forsman & Bodenfors tags another one for IKEA

You know, I’m getting a little tired of the folks at Gothenburg based Forsman & Bodenfors always coming up with kick-ass interactive experiences for IKEA. Can’t these people ever strive for mediocrity once in a while?

Hey weakling! The Weak Shop is just for you!

Are you constantly feeling weak and run-down? Do you sometimes not have the energy to lift your arms, walk, or even hold your head upright? If so, then DDB Vancouver has the solution for you! Introducing The Weak Shop, a brick-and-mortar and online store selling products for weak individuals.

Crispin, Lolz LLC are facial profiling for Coke Zero

Last year, Crispin Porter + Bogusky took a giant leap into the world of Facebook for one of its clients, creating Burger King’s “Whopper Sacrifice”.Now they’ve teamed up with New York based interwebs artistes Lolz LLC to put together more Facebook coolness, only this time around it’s for Coke Zero.

Droga5, Virgin Blue wrap up 4320LA.com

The premise: send three Australians to party for three days straight in LA. The catch: they must document the entire trip, including sending a tweet for every single minute of their experience.

That was the scenario cooked up by Droga5 Sydney to promote V Australia’s three-day travel packages to Los Angeles, and the three brave souls finished their ordeal just before this past weekend.

Bottled water gives you super-herpes

Okay, that headline is a bold-faced lie, as is just about everything in this campaign by NYC based DiMassimo Goldstein for Tappening, an organization committed to promoting the benefits of tap water and the drawbacks of bottled water and the plastic containers it is generally found in.

Philips, Glue London talk about sex. A lot.

Boy, it really seems like Philips has a handle on this Twitter thing. A few weeks ago, we posted a piece in The Inbox about Tribal DDB Amsterdam’s Philips vs. Anything campaign, which heavily involved the microblogging technology. This tim around, they’ve teamed with kick-ass Glue London to promote the Philips “Sensual Massager”.

BBDO Argentina: How about a nice cold…”PECSI”?!

Very cool article in AdAge yesterday about Pepsi rebranding itself to suit the linguistics of a particular country – Argentina, in this case.

According to the story, Spanish speaking people — particularly those with an Argentine accent — tend to mispronounce the brand’s name. Instead of calling it “Pepsi”, about 25% of Argentina pronounces it as “Pecsi”.

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