Grip Ltd. helps Budweiser show its World Cup colours

I gotta admit it, ladies and gentlemen, my interest in the World Cup is mild at best. I don’t follow soccer/football at any other time of year, and when it comes to national pride, the sport’s got nothing going for me. Yeah, I had a little excitement when the Reggae Boyz were in it back in ‘98 (my dad is Jamaican) but my home and native land hasn’t been there since ‘86, where they lost every game without so much as a goal.

Collective London: “He’s taking your tweets, checking them twice…”

Have you been a good Twitterer this year?

Santa doesn’t need to see you when your sleeping or know when you’re awake anymore. The fine folk at London digital shop Collective have set up their site to do Kris Kringle’s dirty work, by scanning your Twitter account for acts of niceties or naughtiness. If you type happy thoughts or if you swear too fucking much, the Collective Santa will know.

Forsman & Bodenfors tags another one for IKEA

You know, I’m getting a little tired of the folks at Gothenburg based Forsman & Bodenfors always coming up with kick-ass interactive experiences for IKEA. Can’t these people ever strive for mediocrity once in a while?

Hey weakling! The Weak Shop is just for you!

Are you constantly feeling weak and run-down? Do you sometimes not have the energy to lift your arms, walk, or even hold your head upright? If so, then DDB Vancouver has the solution for you! Introducing The Weak Shop, a brick-and-mortar and online store selling products for weak individuals.

Crispin, Lolz LLC are facial profiling for Coke Zero

Last year, Crispin Porter + Bogusky took a giant leap into the world of Facebook for one of its clients, creating Burger King’s “Whopper Sacrifice”.Now they’ve teamed up with New York based interwebs artistes Lolz LLC to put together more Facebook coolness, only this time around it’s for Coke Zero.

Droga5, Virgin Blue wrap up 4320LA.com

The premise: send three Australians to party for three days straight in LA. The catch: they must document the entire trip, including sending a tweet for every single minute of their experience.

That was the scenario cooked up by Droga5 Sydney to promote V Australia’s three-day travel packages to Los Angeles, and the three brave souls finished their ordeal just before this past weekend.

Bottled water gives you super-herpes

Okay, that headline is a bold-faced lie, as is just about everything in this campaign by NYC based DiMassimo Goldstein for Tappening, an organization committed to promoting the benefits of tap water and the drawbacks of bottled water and the plastic containers it is generally found in.

Philips, Glue London talk about sex. A lot.

Boy, it really seems like Philips has a handle on this Twitter thing. A few weeks ago, we posted a piece in The Inbox about Tribal DDB Amsterdam’s Philips vs. Anything campaign, which heavily involved the microblogging technology. This tim around, they’ve teamed with kick-ass Glue London to promote the Philips “Sensual Massager”.

BBDO Argentina: How about a nice cold…”PECSI”?!

Very cool article in AdAge yesterday about Pepsi rebranding itself to suit the linguistics of a particular country – Argentina, in this case.

According to the story, Spanish speaking people — particularly those with an Argentine accent — tend to mispronounce the brand’s name. Instead of calling it “Pepsi”, about 25% of Argentina pronounces it as “Pecsi”.

OTHER STORIES

• La Comu has Corona Light drinkers dancing in the moonlight
• King of Shaves continues longstanding tradition of using sex to sell
• TBWA\LA’s Pepsi Diner 2pointZero: no calories, no sentimentality
• Let freedom rev: W+K Portland puts Washington in a Dodge Challenger
• Grip Ltd. helps Budweiser show its World Cup colours
• Ogilvy HK: Shangri-La hotels are amazing. Getting to one though…

ALSO IN THE INBOX

MORE NEWS

• Kobe Bryant “kloses” things down with Vitaminwater
• WWD&S brings back the Wrath of Cannes for a fourth year… God help us all
• Mother London makes Stella Artois green, retro and French once again
• JWT NY gives Jose Cuervo drinkers “a shot of adventure”
• Dentsu’s got Sapporo crammed full of Japan
• GJP: recommend Fallsview Casino for a feeling that lives on

MORE NEWS HEADLINES

• Sid Lee brings adidas World Cup action to a galaxy far, far away
• Victors & Spoils DISHes it out in space
• Award Show Bedlam! Tomorrow Awards Shortlist, D&AD, Cannes Lions
• There are no words for Y&R to describe winning the Stanley Cup
• The Viral Factory, Best Buy want Brits to comment their way to a man-cave
• W+K and Nike Kick Off 2010 World Cup Fever