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Apt, Mobiento let you test drive a VW from a print ad

When your local car dealer wants you to come in for a test drive, he usually puts a big-ass inflatable gorilla on his roof and serves hot dogs. When Volkswagen of Norway want you to test drive a new VW, they bring the experience right to the magazine you’re reading.

In a project created by Oslo’s Apt and developed by Mobiento, readers who come across a special gatefolded print ad are invited to download a special app that uses augmented reality to experience some of the car’s features.

Happy whatever from Droga5 Sydney

This time last year, the folks at Droga5 Sydney saved Christmas by having one of their juniors come up with an agency greeting idea for every day of the month. You know, kinda like an advent calendar minus the vaguely chocolate pieces of wax.

What’s strange and weird and red all over? Fred & Farid and Wrangler

True story: Paris-based superstar agency Fred & Farid was in Australia late last September, shooting the next evolution of its bestial “We Are Animals” campaign for Wrangler jeans. They began setting up for the shoot when without warning they were engulfed by a huge cloud of red dust, a raging dust storm that spread across the entire southeast of the continent.

All that’s old is new again: BBH’s “Levi’s Modern Vintage” campaign

Levi Strauss & Co. has been around since 1853, and while the brand’s popularity may rise and fall with the trends, it’s still a major US cultural icon in many areas of the world. Besides, you can’t last for more than 150 years without having that certain caché, and Levi’s has enough of that to last several more decades.

The story continues: BBDO Chile is caught scamming for Sony

I’m not even sure what the ad means, but a BBDO Chile ad for Sony PS3 featuring a 21st century video gamer giving a blood transfusion to famous Nazi Field Marshal Edwin Rommel is out there, and like all things featuring Nazis not being bludgeoned to death by basterds, it’s offending people. And much like the DDB/WWF “Tsunami” ad that made the rounds on an international walk of shame a few weeks ago, its creation was not exactly on the up-and-up.

Screw audiobooks, now we have videomagazines

Traditional magazines have been taking a nosedive in readership in the past few years, with more and more people turning to the internet for all their magazine-y needs. But we’re about to see if adding technology to the printed page will bring back readers who left for more technological pastures to begin with.

Zig brings in Gary Coleman! Whoo hoo! (oh yeah, it’s for New York Fries)

ihaveanidea Inbox Rule #529b: any ad submission featuring Gary Coleman goes to the front of the line.

New York Fries, a fast food restaurant that, despite its name is headquartered in Canada with locations in the Middle East and Asia, is hitting that landmark 25th anniversary.

TAXI chases cheese for Dairy Farmers of Canada

You know those sports skills we talked about in the last Inbox post? Well it looks like the residents of British Columbia can put those skills to work a few weeks from now by chasing cheese down a mountain.

This August marks the 2nd Annual Canadian Cheese Rolling Festival, a raucous event being held in Whistler, the world famous ski resort town north of Vancouver. The event was created by TAXI Vancouver for Dairy Farmers of Canada, and the centrepiece of the festival is a mad dash down the side of Whistler Mountain while chasing an 11-pound wheel of cheese.

BBDO Argentina: How about a nice cold…”PECSI”?!

Very cool article in AdAge yesterday about Pepsi rebranding itself to suit the linguistics of a particular country – Argentina, in this case.

According to the story, Spanish speaking people — particularly those with an Argentine accent — tend to mispronounce the brand’s name. Instead of calling it “Pepsi”, about 25% of Argentina pronounces it as “Pecsi”.

English beer trounces Australian brew in a campaign by DLKW

The 2009 Ashes series has officially kicked off, pitting the Australian national cricket team against England, in a long standing rivalry that might puzzle North Americans as much as the game of cricket itself. Trust us, it’s a big deal in the UK, and tensions are running high… only to be cooled off by rain delays in Cardiff, Wales.

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