A mammoth dump… of snow that is, from David&Goliath

In Montreal, where the ihaveanidea Towers are located, it’s fairly easy to get an idea of what ski conditions are like in the winter. We just look out the window. Snow outside? Great, there will probably be snow up in the Laurentian Mountains too. If you live in a city like Los Angeles, however, it’s a little more difficult to determine snowfall, mainly because there isn’t any. It’s hard to get into a skiing or snowboarding frame of mind when you have year-round palm trees and sandy beaches.

A Post-Holiday Inbox Cleaning

What do you get when you take a three day weekend only honoured in Canada and mix it with the reality that the ad world stands still for no one? You get nailed with a whole pile of cool ad stuff to get caught up on!

Taxi helps Vancouver Aquarium visitors get in touch (and in smell, in sight, in sound…)

Yesterday we wrote about Wrigley’s 5 chewing gum finally living up to its “stimulate the five senses” mantra by adding sight, sound and touch via augmented reality. Not to be outdone on the taking-advantage-of-all-five senses front, the Vancouver Aquarium has created the 4D Experience, a cinematic spectacle that mixes your typical 3D theatre with other sensory elements, such as winds, mists and the scent of the sea.

Zig brings in Gary Coleman! Whoo hoo! (oh yeah, it’s for New York Fries)

ihaveanidea Inbox Rule #529b: any ad submission featuring Gary Coleman goes to the front of the line.

New York Fries, a fast food restaurant that, despite its name is headquartered in Canada with locations in the Middle East and Asia, is hitting that landmark 25th anniversary.

TAXI chases cheese for Dairy Farmers of Canada

You know those sports skills we talked about in the last Inbox post? Well it looks like the residents of British Columbia can put those skills to work a few weeks from now by chasing cheese down a mountain.

This August marks the 2nd Annual Canadian Cheese Rolling Festival, a raucous event being held in Whistler, the world famous ski resort town north of Vancouver. The event was created by TAXI Vancouver for Dairy Farmers of Canada, and the centrepiece of the festival is a mad dash down the side of Whistler Mountain while chasing an 11-pound wheel of cheese.

Bottled water gives you super-herpes

Okay, that headline is a bold-faced lie, as is just about everything in this campaign by NYC based DiMassimo Goldstein for Tappening, an organization committed to promoting the benefits of tap water and the drawbacks of bottled water and the plastic containers it is generally found in.

BBDO Argentina: How about a nice cold…”PECSI”?!

Very cool article in AdAge yesterday about Pepsi rebranding itself to suit the linguistics of a particular country – Argentina, in this case.

According to the story, Spanish speaking people — particularly those with an Argentine accent — tend to mispronounce the brand’s name. Instead of calling it “Pepsi”, about 25% of Argentina pronounces it as “Pecsi”.

English beer trounces Australian brew in a campaign by DLKW

The 2009 Ashes series has officially kicked off, pitting the Australian national cricket team against England, in a long standing rivalry that might puzzle North Americans as much as the game of cricket itself. Trust us, it’s a big deal in the UK, and tensions are running high… only to be cooled off by rain delays in Cardiff, Wales.

Leo Burnett Cannes Predictions Reel

Our friends over at Leo Burnett Worldwide have sent us their annual Cannes prediction list, and we thought this was a perfect piece to share with the ihaveanidea audience.

OTHER STORIES

• La Comu has Corona Light drinkers dancing in the moonlight
• King of Shaves continues longstanding tradition of using sex to sell
• TBWA\LA’s Pepsi Diner 2pointZero: no calories, no sentimentality
• Let freedom rev: W+K Portland puts Washington in a Dodge Challenger
• Grip Ltd. helps Budweiser show its World Cup colours
• Ogilvy HK: Shangri-La hotels are amazing. Getting to one though…

ALSO IN THE INBOX

MORE NEWS

• Kobe Bryant “kloses” things down with Vitaminwater
• WWD&S brings back the Wrath of Cannes for a fourth year… God help us all
• Mother London makes Stella Artois green, retro and French once again
• JWT NY gives Jose Cuervo drinkers “a shot of adventure”
• Dentsu’s got Sapporo crammed full of Japan
• GJP: recommend Fallsview Casino for a feeling that lives on

MORE NEWS HEADLINES

• Sid Lee brings adidas World Cup action to a galaxy far, far away
• Victors & Spoils DISHes it out in space
• Award Show Bedlam! Tomorrow Awards Shortlist, D&AD, Cannes Lions
• There are no words for Y&R to describe winning the Stanley Cup
• The Viral Factory, Best Buy want Brits to comment their way to a man-cave
• W+K and Nike Kick Off 2010 World Cup Fever