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Latest Online/Interactive articles

Ogilvy NY: dire consequences for disrespecting Capri-Sun

Ogilvy NY: dire consequences for disrespecting Capri-Sun thumbnail

I remember when I was a kid and I used to see Capri-Sun ads during Saturday morning cartoons. You see, we didn’t have Capri-Sun in Canada, but we did have kids shows beamed in from New York State. And I remember being absolutely blown away by the concept of juice in a bag. Oh how I wanted this mystical, magical drink!


Step into Extreme Group’s seedy underworld of ‘Black Sunshine’ trafficking

Step into Extreme Group’s seedy underworld of ‘Black Sunshine’ trafficking thumbnail

I’ve never been a big coffee drinker. I don’t think I’ve brewed a pot at home once so far this year, and between Starbuck’s, Tim Horton’s and the office coffeemaker, I think I’ve had fewer than a dozen cups of java in 2010. The rest of the ihaveanidea team, well they’re a different story. Rafik loves his brew, and the only thing that keeps Ignacio from accidentally burning the office down by leaving the espresso machine on is him going back to the machine for another espresso.


Now YOU can give it a ponder with Y&R NY, LG

Now YOU can give it a ponder with Y&R NY, LG thumbnail

Remember when The Inbox revealed that Ignacio Oreamuno — ihaveanidea’s esteemed founder and president —sported a fake beard? Well the boss has been kind enough to lend us his facial hair for the day.


Getting on TV is no Picnic, says GPY&R Melbourne

Getting on TV is no Picnic, says GPY&R Melbourne thumbnail

In recent years, a lot of advertisers have been going the “user generated content” route, and one of its most popular forms has been the “create an ad and the best ideas get on TV” technique that has worked so well for Doritos and the Super Bowl.

But the people at GPY&R Melbourne have come up with a little twist for Cadbury Picnic — a pretty hefty chocolate bar for those who don’t live in the parts of the world where it’s sold.


All that’s old is new again: BBH’s “Levi’s Modern Vintage” campaign

All that’s old is new again: BBH’s “Levi’s Modern Vintage” campaign thumbnail

Levi Strauss & Co. has been around since 1853, and while the brand’s popularity may rise and fall with the trends, it’s still a major US cultural icon in many areas of the world. Besides, you can’t last for more than 150 years without having that certain caché, and Levi’s has enough of that to last several more decades.


Y&R New York, VLM are a bunch of Ungrateful Bastards

Y&R New York, VLM are a bunch of Ungrateful Bastards thumbnail

I think the Inbox needed one of those “We Are Experiencing Technical Difficulties. Please Stand By” sign thingies for the past few days while my computer recovered from the digital sniffles. Then again, that wouldn’t have stopped the cool stories from coming in. Ah well, time to clear out our actual inbox and put it all up here!


All in together now: zig’s Jingle Jam

All in together now: zig’s Jingle Jam thumbnail

I don’t know what it is, but we at ihaveanidea didn’t receive as many of those ever popular agency “Christmas cards” this year. Maybe everybody’s too busy to make any really good self-promos this year, or maybe nobody loves us. Whatever the case, we did receive one in the Inbox from Toronto/Chicago agency zig this afternoon that we thought was worth sharing.


Jack Watts Currie takes a bite out of the beach for Shark Week

Jack Watts Currie takes a bite out of the beach for Shark Week thumbnail

I never expected The Discovery Channel’s ever popular Shark Week to be a big hit in Australia. It would be kinda like having Pigeon Week here in North America, so commonplace that nobody would really care.

But I was wrong; Shark Week is just as big on TV in the land down under as it is in less shark friendly climes, and Sydney agency Jack Watts Currie jacked up the interest for last week’s Aussie presentation by putting out a site for the Australian Coastal Watch.


Hot woman! Shower! Burger King! All at once!

Hot woman! Shower! Burger King! All at once! thumbnail

What’s better than a nice long shower early in the morning? Leering at a woman taking a nice long shower early in the morning like some sort of perverted Shiny Suds bubble.

At least that’s the idea behind London based digital agency Cow’s online campaign for Burger King’s breakfast menu. Every morning at 9:30 AM on the website www.singingintheshower.co.uk, an attractive bikini-clad woman sings in the shower, and you, the horny 18+ audience is invited to not only watch her “shake her bits to the hits”, but also vote on what song and bikini she’ll wear tomorrow.


The Viral Factory, Skype and middle-of-nowhere Rob

The Viral Factory, Skype and middle-of-nowhere Rob thumbnail

Over the years, one poignant question has troubled the minds of philosophers the world over, a question that tears at the very fabric of existence and perception.

If a phone rings in the forest, will anybody answer it?

Thanks to the folks at The Viral Factory in London, we now know the answer to be “Yes, Rob will answer it.”


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Step into Extreme Group’s seedy underworld of ‘Black Sunshine’ trafficking thumbnail Step into Extreme Group’s seedy underworld of ‘Black Sunshine’ trafficking

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Copyright © 2009 ihaveanidea inc. All rights reserved.

No material contained in this site may be republished or reposted. Terms and Conditions | Privacy Policy