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Latest Branded Content articles

Mother London makes Stella Artois green, retro and French once again

Mother London makes Stella Artois green, retro and French once again thumbnail

Late last year, the good folks at Mother London gave us a look at Stella Artois’ geener future by putting us in an artificial past, creating a fake variety show that took place in a swinging 60s France… definitely quirky stuff.

It must’ve been a success because Mother has jumped back into their DeLorean for a new piece of chic strangeness called the CO2 Soiree. You’ll see a “clip vidéo” by Marina and the Diamonds, which they somehow get to tie in with Stella’s new lightweight bottles. Yeah, it’s a stretch, but it’s a fun stretch.


(inpending) Death to Moochie: David&Goliath go branded content for Kia

(inpending) Death to Moochie: David&Goliath go branded content for Kia thumbnail

Sometimes branded content is about as subtle as a nun in a Day-Glo habit working an air raid siren, and other times you barely notice it’s there at all. David&Goliath of wallet-leaving El Segundo has definitely gone the latter route in a six-part webisode series that is ever so slightly branded for the Kia Soul. Yes, the mini-SUV is featured in the series, but it doesn’t play the starring role.


TBWA\Chiat\Day LA replays lives for Gatorade glory

TBWA\Chiat\Day LA replays lives for Gatorade glory thumbnail

Today is Thanksgiving in the United States, a holiday where people gather with family and friends to look back and appreciate the blessings they’ve received in life. A time for joyous celebration and thoughtful instrospection… ah, who are we kidding? It’s a time for gorging yourself on turkey and watching football on TV all day long.

TBWAChiatDay Los Angeles are taking advantage of that love of American football with their latest Gatorade project.





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Copyright © 2009 ihaveanidea inc. All rights reserved.

No material contained in this site may be republished or reposted. Terms and Conditions | Privacy Policy