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Latest Branded Content articles
Mother London makes Stella Artois green, retro and French once again
Late last year, the good folks at Mother London gave us a look at Stella Artois’ geener future by putting us in an artificial past, creating a fake variety show that took place in a swinging 60s France… definitely quirky stuff.
It must’ve been a success because Mother has jumped back into their DeLorean for a new piece of chic strangeness called the CO2 Soiree. You’ll see a “clip vidéo” by Marina and the Diamonds, which they somehow get to tie in with Stella’s new lightweight bottles. Yeah, it’s a stretch, but it’s a fun stretch.
(inpending) Death to Moochie: David&Goliath go branded content for Kia
Sometimes branded content is about as subtle as a nun in a Day-Glo habit working an air raid siren, and other times you barely notice it’s there at all. David&Goliath of wallet-leaving El Segundo has definitely gone the latter route in a six-part webisode series that is ever so slightly branded for the Kia Soul. Yes, the mini-SUV is featured in the series, but it doesn’t play the starring role.
TBWA\Chiat\Day LA replays lives for Gatorade glory
Today is Thanksgiving in the United States, a holiday where people gather with family and friends to look back and appreciate the blessings they’ve received in life. A time for joyous celebration and thoughtful instrospection… ah, who are we kidding? It’s a time for gorging yourself on turkey and watching football on TV all day long.
TBWAChiatDay Los Angeles are taking advantage of that love of American football with their latest Gatorade project.
OTHER STORIES
- La Comu has Corona Light drinkers dancing in the moonlight
- King of Shaves continues longstanding tradition of using sex to sell
- TBWA\LA’s Pepsi Diner 2pointZero: no calories, no sentimentality
- Let freedom rev: W+K Portland puts Washington in a Dodge Challenger
- Grip Ltd. helps Budweiser show its World Cup colours
- Ogilvy HK: Shangri-La hotels are amazing. Getting to one though…
ALSO IN THE INBOX
DDB Mudra has a healthy appetite for VW Beetle’s curves
TBWA\Paris melts away the death penalty for Amnesty InternationalMORE NEWS
Where Are They Working Wednesdays- Kobe Bryant “kloses” things down with Vitaminwater
- WWD&S brings back the Wrath of Cannes for a fourth year… God help us all
- Mother London makes Stella Artois green, retro and French once again
- JWT NY gives Jose Cuervo drinkers “a shot of adventure”
- Dentsu’s got Sapporo crammed full of Japan
- GJP: recommend Fallsview Casino for a feeling that lives on
MORE NEWS HEADLINES
- Sid Lee brings adidas World Cup action to a galaxy far, far away
- Victors & Spoils DISHes it out in space
- Award Show Bedlam! Tomorrow Awards Shortlist, D&AD, Cannes Lions
- There are no words for Y&R to describe winning the Stanley Cup
- The Viral Factory, Best Buy want Brits to comment their way to a man-cave
- W+K and Nike Kick Off 2010 World Cup Fever
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- David&Goliath come to Toronto, Israel Diaz at the helm - 979 views





