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JWT London is turning the air Pear

The UK is a veritable Candyland, with chocolate bars and sweets of all sorts that are rare or completely unknown on this side of the pond. One such treat is called the pear drop, a yellow and pink pear shaped candy with a distinctive (but not necessarily pear) flavour.

Well a new company called Drop Drinks has gone and put that great taste into a soft drink, and the folks of JWT London invite everyone “turn the air pear” in pretty much the grossest way possible.

Down with the King: McGarryBowen’s new direction for BK

Love ‘em, hate ‘em, or simply creeped out by ‘em, no matter how you felt about Crispin’s efforts for Burger King over the years, at least they were memorable, especially among us advertising folk. (Okay, maybe that “especially us ad folk” was the problem.)

Nevertheless, it’s time to shake the grinning rictus of a plastic king from your minds, and behold a new era, that of McGarryBowen.

Leo Burnett Sydney and Bundaberg are back… heaven help us all

When last we visited our friends at Leo Burnett Sydney and their Bundaberg Rum client, sugar millers were busy obliterating crocodiles (and then apologizing for it. Twice.)

But it’s a new day, a new rum, and a new direction as they announce Bundy 5, an all-new white rum.

VCU Brandcenter and friends ask you to be STILLforJAPAN

Exactly four months ago today, the nation of Japan was rocked by a devastating earthquake and tsunami that left thousands dead, many times more displaced, and untold damage to the country’s infrastructure. And while this traumatic event has faded from the headlines, a new campaign envisioned by students and friends of the VCU Brandcenter launches today, encouraging people the world over to be STILLforJAPAN.

St. Luke’s, Mooncup: Love your vagina (or literally whatever else you call it)

How many euphemisms for your genitalia can you come up with? If you can reach more than a dozen, obviously you think about this part of your body way too much, but that’s what the folks at London hot shop St. Luke’s have done in the name of advertising.

The Escape Pod gets in a bit of a pickle on a Claussen journey

Some agencies, whether they admit it or not, have what’s called a “house style”, where you can look at an ad and just know that they made it. Sometimes it’s a certain kind of look, or the spots they do are very musical, or whatever. And if Chicago based agency The Escape Pod has a “house style” it’s gotta be a flair for putting unsuspecting consumers in utterly absurd situations that I, for one, can’t stop chuckling over.

Award Show Bedlam! D&AD, Marketing Awards winners announced

Hello ladies. Look at the award shows. Now back to me. Now back to the award shows. Now back to me. Notice something? Yes, Wieden + Kennedy Portland and Old Spice are still cleaning up at the big international shows. They’ve just picked up not one but two very rare Black Pencils at the 2011 D&AD Awards today, not to mention three Yellow Pencils, two Nominations, and two pieces they figured would be good enough to throw in their upcoming annual.

One (very, very, long) last look at what CP+B has done for Burger King

As you all know by now, fast food giant Burger King and long-time agency partner Crispin Porter + Bogusky have angrily fired each other or amicably parted ways or something like that. And regardless of what you thought of that news, there’s no denying that the work CP+B did for BK over the years was pretty innovative.

So why stop now?

Sony goes back to Balls with Crayon for Wimbledon

Remember “Balls”? For you whippersnappers new to this crazy ad biz, “Balls” was this incredible 2005 spot by Fallon for Sony BRAVIA, where they chucked a quarter million colored balls down a hill in San Francisco and filmed it all in slo-mo. Trust me, it was a lot better than it sounds, and all the big award shows thought so too.

Fast forward to 2011, and it appears that Sony decided to revisit the success of “Balls” to promote 3D coverage of Wimbledon

David&Goliath bring long lasting intensity to Universal Studios

Many,many moons ago, I visited Universal Studios Orlando with my family. I recall having a good time, and some of the rides were kinda cool. They had this King Kong one that, while being interesting with all this stuff happening around you, wasn’t anything to write home about.

Maybe I shoulda waited for the one in Cali.

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