72andSunny does AMAZING with HP consumers and employees

Showing real-world applications of technology is pretty par for the course when it comes to computer company ads, but what sets the best from the rest is how entertaining and engaging those ads are. Case in point, the gang over at LA agency 72andSunny’s new campaign for Hewlett-Packard.

Mother London gets your ganache all Gü-ey

I think it’s safe to assume that everybody here at ihaveanidea enjoys chocolate. Whether you partake of it on occasion like Nat, or whether it’s one of the four basic food groups (that would be me), good chocolate is the food of the gods.

But none of us here have ever tried Gü Chocolate Puds, a UK based purveyor of exceedingly rich ganaches and other desserts. If this spot by Mother London is to be believed, Gü might actually be made of hallucinogens that specifically target the ids of desperate housewives.

RCKR/Y&R, BBC have seen the future, and the future is hologram ladies

Think of all the movies where creatures from another galaxy descend on our planet to show us mere humans a better way of life, to steer us clear of the instincts that would otherwise bring about our downfall. The Day The Earth Stood Still. The Abyss. Earth Girls Are Easy.
London’s RCKR/Y&R presents us with another seemingly [...]

BBDO & Frito-Lay chips: you can’t have just one (bag)

In fairly recent times in the US, there has been lots of talk about the government regulating junk food. From putting nutritional info on fast food menus to taxing high sugar snacks, Uncle Sam seems to have an interest in keeping you healthy or (more likely) taxing your fat.

Up here in Canada, on the other hand, it looks like that isn’t a concern, at least in these Frito-Lay ads by BBDO Toronto. Forget “in moderation”, why be satisfied with a single bag of chips when you can have a whole drawer full of them?

Crispin, Coke Zero are blinding you with science

Sometimes I wonder if Crispin Porter + Bogusky is implementing some Orwellian Big Brother tactics for their ads for Coke Zero. You know, say it enough times and you can convince the world that 2+2=5. As a cola addict connoisseur, I know that Coke Zero tastes nothing like Coca-Cola. Hell, I’d say that Pepsi tastes more like Coke than Coke Zero does. But the campaign marches on…

Lightning strikes twice (well, seven times actually) for Lowe Bull, Tetra Pak

Roy Sullivan, once a forest ranger at Shenandoah National Park in Virginia, is listed in the Guinness Book of World Records as being struck by lightning a record seven times. Lowe Bull’s Johannesburg office uses this man’s miserable luck to illustrate a point about the comparative envirnonmental soundness of buying drinks that come in Tetra Pak packaging.

Ogilvy NY: dire consequences for disrespecting Capri-Sun

I remember when I was a kid and I used to see Capri-Sun ads during Saturday morning cartoons. You see, we didn’t have Capri-Sun in Canada, but we did have kids shows beamed in from New York State. And I remember being absolutely blown away by the concept of juice in a bag. Oh how I wanted this mystical, magical drink!

BBDO Toronto celebrates Paralympic pride and passion

The 2010 Winter Olympics are finished, and while all the TV cameras are gone, along with most of the glitz and glamor, a new set of athletic challenges is about to take place in Vancouver. The 2010 Winter Paralympics is set to happen, with athletes from 33 different nations ready to give it their all.

Step into Extreme Group’s seedy underworld of ‘Black Sunshine’ trafficking

I’ve never been a big coffee drinker. I don’t think I’ve brewed a pot at home once so far this year, and between Starbuck’s, Tim Horton’s and the office coffeemaker, I think I’ve had fewer than a dozen cups of java in 2010. The rest of the ihaveanidea team, well they’re a different story. Rafik loves his brew, and the only thing that keeps Ignacio from accidentally burning the office down by leaving the espresso machine on is him going back to the machine for another espresso.

Y&R New York, Virgin conquer your fears of not flying upper class

Poor, poor, well-to-do people. Us plebeians who travel in coach have no idea what it’s like behind the curtain in front of the airplane. You think it’s all champagne and beluga on Ritz crackers, but some people in business class might actually have to sit near each other! And they might not get massages!

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OTHER STORIES

• I’m a Don Draper girl, in a Don Draper world…
• RCKR/Y&R, BBC have seen the future, and the future is hologram ladies
• BBDO & Frito-Lay chips: you can’t have just one (bag)
• Crispin, Coke Zero are blinding you with science
• Logorama shooting for an Oscar this weekend
• Lightning strikes twice (well, seven times actually) for Lowe Bull, Tetra Pak

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