Something’s fishy with Fallon’s latest Cadbury initiative

From drum playing gorillas to eyebrow twitching haunted kids, Fallon London certainly knows how to call attention to its Glass and a Half Full Productions projects for Cadbury. This time around they’re taking the action under the sea for a little aquatic contest.

Goodby puts Dickie’s toughness to the test

I remember many years ago, on some TV show that predated the ever popular Mythbusters, these people decided to challenge the iconic image stamped on the patch of every pair of Levi’s jeans; they harnessed up two workhorses to pull on a pair of 501s in opposite directions. Now maybe 19th century horses weren’t as strong as the ones we have now, but those jeans lasted all of about two seconds.

“Opulence? I has it.” So does Grey NY and DirecTV

Ah, the fall of communism. Before that, you only had bolo tie wearing Texans, shades sporting Arabs and Scottish ducks as stereotypes to show ridiculous wealth. Nowadays, you can add “wanna-say-Russian-but-really-any-Slavic-group-will-do ‘businessman’ ” to that list of billionaires. But as this spot for DirecTV by Grey New York suggests, they all have a common trait: they like to save money where they can.

La Comu has Corona Light drinkers dancing in the moonlight

I gotta admit, when this new spot by Miami-based La Comunidad for Corona Light appeared in my mail earlier on, I was already humming the King Harvest one hit wonder, expecting to hear it as the ad’s soundtrack. Instead we’re treated to a lil’ Michael Franti and a beach scene much more livlier than we’re used to seeing in a Corona ad.

King of Shaves continues longstanding tradition of using sex to sell

In a startling announcement made in the UK recently, apparently sex sells. In this case, it’s selling razors and shaving products.
Now I for one don’t get terribly excited about shaving news; my five o’clock shadow takes about a week and a half to appear. But I suppose if I had a little more going on [...]

TBWA\LA’s Pepsi Diner 2pointZero: no calories, no sentimentality

All that’s old is new again, as we kick off the Inbox’s Cannes/Chicago hiatus with an ad that mines a classic, then repurposes it for a hip and happenin’ 2010 audience. Of course we’re talking about TBWA\Chiat\Day\LA’s modern day reworking of a classic 1995 BBDO Pepsi spot. Both spots feature competiting cola driversputting aside differences to enjoy themselves, but instead of regular old Pepsi versus regular old Coke, it’s now Pepsi Max against Coke Zero.

Let freedom rev: W+K Portland puts Washington in a Dodge Challenger

U-S-A! U-S-A! U-S-A! U-S-A! U-S-A! Wieden + Kennedy Portland U-S-A! U-S-A! U-S-A! U-S-A! U-S-A! Chrysler U-S-A! U-S-A! U-S-A! Dodge Challenger U-S-A! U-S-A! U-S-A! U-S-A! U-S-A! George Washington U-S-A! U-S-A!

Grip Ltd. helps Budweiser show its World Cup colours

I gotta admit it, ladies and gentlemen, my interest in the World Cup is mild at best. I don’t follow soccer/football at any other time of year, and when it comes to national pride, the sport’s got nothing going for me. Yeah, I had a little excitement when the Reggae Boyz were in it back in ‘98 (my dad is Jamaican) but my home and native land hasn’t been there since ‘86, where they lost every game without so much as a goal.

Ogilvy HK: Shangri-La hotels are amazing. Getting to one though…

Whoever coined the phrase “getting there is half the fun” was probably not going anywhere that exciting. I, for one, am not a big fan of “the journey”. I get about an hour into it before I’m wishing I’m already there. Throw in the fact that that I can’t sleep on planes or trains, and I’m one cranky traveller.

Fortunately my travels haven’t been nearly as harrowing as the poor chap in this epic, three-minute spot by Ogilvy & Mather Hong Kong for Shangri-La Hotels and Resorts.

DDB Mudra has a healthy appetite for VW Beetle’s curves

Despite the best efforts of those who try to get young women happy with their bodies, it’s a world where size zeros still grace the runways and magazine models are Photoshopped beyond reality. Luckily, DDB Mudra in Mumbai is announcing that with the Volkswagen’s New Beetle, curves are definitely in this year.

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OTHER STORIES

• La Comu has Corona Light drinkers dancing in the moonlight
• King of Shaves continues longstanding tradition of using sex to sell
• TBWA\LA’s Pepsi Diner 2pointZero: no calories, no sentimentality
• Let freedom rev: W+K Portland puts Washington in a Dodge Challenger
• Grip Ltd. helps Budweiser show its World Cup colours
• Ogilvy HK: Shangri-La hotels are amazing. Getting to one though…

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