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Award Show Bedlam! Who’s ready for the Tomorrow Awards?
This is it! The Public Judges did their thing, the Monster Judges did theirs, and now we are only days away from the semi-annual Tomorrow Awards Conference & Ceremony! The last one was in the IHAVEANIDEA headquarters of Montreal, Canada, but this time around, we’re bringing the future of advertising to Amsterdam! Ignacio and Brianna are already in town, making all of the last minute preparations for what is bound to be another crazy and very inspiring day next Tuesday.
For those still interested in attending, there are still some tickets left. For all the details, visit the Conference web page.
Of course, in order for there to be winners announced on Tuesday, there has to be a shortlist. Fortunately that’s where you, the loyal IHAVEANIDEA fan, came in. Last week, you and hundreds just like you went through tons of entries and selected a collection of 56 kick-ass entries that moved onto the Monster Judges on Monday.
Some notes:
- USA! USA! American entries took home almost half of the shortlist positions, with 27 pieces making the list. This was followed by Canada, with ten, and Brazil, with seven.
- The Yanks may have had the most entries on the shortlist, but the Brits were batting 1.000. Every single entry from the United Kingdom made it to the shortlist.
- Ogilvy Brasil had the most entries survive to the shortlist, followed by perennial Tomorrow Awards darlings Google Creative Lab, previous Tomorrow Award winners AKQA and previous shortlister Cole & Weber United.
THE SHORTLIST
(sorted alphabetically by country & agency)
“Heineken Rugby Clubhouse”
Holler
Australia
“Come Back Ferrorama”
DDB Brasil
Brazil
“Virtual hang-gliding – Rio The Movie”
Morphy Interactive Agency
Brazil
“Drunk Valet”
Ogilvy Brasil
Brazil
“Lift&Laugh”
Ogilvy Brasil
Brazil
“Live Frog”
Ogilvy Brasil
Brazil
“Parental Control”
Ogilvy Brasil
Brazil
“Whopper Face App”
Ogilvy Brasil
Brazil
“Touch The Rainbow”
BBDO Toronto
Canada
“Nabit”
CloudRaker
Canada
“Show Your Colors”
Commun
Canada
“SUDOKU | JAMAIS SEULS”
Commun
Canada
“Tourism Toronto – The Cheating Wall”
CP+B
Canada
“Tourism Toronto – Toronto Trending”
CP+B
Canada
“Sideway – IGN rated 8/10 Game for PS3”
Fuel Industries
Canada
“Red Bull Amsterdam”
Sid Lee
Canada
“Sid Lee Collective Bootcamp”
Sid Lee
Canada
“Internet Explorer 9 – Battle for Beauty”
TAXI Montreal
Canada
“Stefan Becker”
BUZZIN MONKEY
Germany
“The 250km Wave”
Dentsu Inc.
Japan
“androp ‘Bell’”
Party Inc.
Japan
“365 Campaign”
LEMZ
The Netherlands
“KLM LIVE Reply”
LEMZ
The Netherlands
“The Status Improver“
Garbergs Reklambyrå AB
Sweden
“Ariel Fashion Shoot”
Saatchi & Saatchi
Sweden
“The Vaccines ‘Wetsuit’ Instagram Music Video”
Anomaly
United Kingdom
“Skype in the classroom”
Made By Many Ltd.
United Kingdom
“Nike Bootroom Reactive touchscreens”
OMM
United Kingdom
“Kaiser Chiefs’ Bespoke Album Creation Experience”
Wieden + Kennedy
United Kingdom
“Audi Road Frustration Index”
AKQA
USA
“Great. For the price of good.”
AKQA
USA
“Halo Reach”
AKQA
USA
“‘Up All Night’ Fan Montage Video”
BBDO New York
USA
“Google Chrome: It Gets Better”
BBH New York
USA
“Google Chrome: Lady Gaga”
BBH New York
USA
“Star Wars”
Big Spaceship
USA
“What Do You Love?”
Big Spaceship
USA
“HBO Game of Thrones – The Maester’s Path”
Campfire
USA
“Microsoft OneNote ’40 Days Around the World’”
Cole & Weber United
USA
“Microsoft Outlook “Creature Creator””
Cole & Weber United
USA
“Washington’s Lottery “Learn to Lottery” Hulu Game”
Cole & Weber United
USA
“Hyposurface”
dECOI/MIT
USA
“Social Hackathon”
Deep Focus
USA
“Les Paul Google Doodle”
Google Creative Lab
USA
“Rome ’3 Dreams of Black’”
Google Creative Lab
USA
“Verbalizer for Google Voice Search”
Google Creative Lab
USA
“WebGL Bookcase”
Google Creative Lab
USA
“Jane’s Addiction Comes Alive in UG3D”
Momentum Worldwide
USA
“Cisco’s The Hunt Transmedia Experience”
No Mimes
USA
“The Inside Experience”
Pereira & O’Dell
USA
“Mercedes Benz Tweet Race”
Razorfish
USA
“Jeep Ops @ Call of Duty XP”
Relevant
USA
“Nike Black Mamba”
R/GA
USA
“U.S.Design iPad app”
Socialistic
USA
“The Last Exorcism: Chatroulette Video on YouTube”
The Visionaire Group
USA
“Airwalk: Invisible Pop Up Store”
Young & Rubicam New York
USA
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