One (very, very, long) last look at what CP+B has done for Burger King

As you all know by now, fast food giant Burger King and long-time agency partner Crispin Porter + Bogusky have angrily fired each other or amicably parted ways or something like that. And regardless of what you thought of that news, there’s no denying that the work CP+B did for BK over the years was pretty innovative.

So why stop now?

The bartender has announced last call, and CP+B has served up Whopper Lust. The idea is simple: prove how much you love Whoppers by staring at one for as long as you can.

Of course they’ve solved the problem of knowing if you’re actually watching the channel; random prompts will pop up on the screen, requiring you to press certain buttons on your remote. And when you finally tap out, coupons for your Whoppers are sent to your DirecTV mailing address.

Congratulations, Crispin! This is what you call going out in style.