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Sony goes back to Balls with Crayon for Wimbledon

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Remember “Balls”? For you whippersnappers new to this crazy ad biz, “Balls” was this incredible 2005 spot by Fallon for Sony BRAVIA, where they chucked a quarter million colored balls down a hill in San Francisco and filmed it all in slo-mo. Trust me, it was a lot better than it sounds, and all the big award shows thought so too.

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Fast forward to 2011, and it appears that Sony decided to revisit the success of “Balls” to promote 3D coverage of Wimbledon. No Fallon this time, instead the honours go to London digital agency Crayon, who sidestepped using real balls in place of a little CGI.

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