Revolution is for “The Birds” says Marcel Worldwide & France 24

Which of Alfred Hitchcock’s classic movies stays with you the longest? Is it Rear Window? Psycho? North by Northwest? For me, it has to be The Birds, where something as innocuous as a bunch of feathered creatures strikes terror in the cast, as well as the audience. Plus for me, it takes me back to one frightening childhood afternoon, when a pair of gulls really, really wanted my lunch on Toronto’s Centre Island.

Paris based agency Marcel Worldwide takes all the fear of the Hitchcock film and modernizes it for news organization France 24. This time around, the “birds” have a noble purpose, and the humans are far from innocent victims.

CREDITS:
Executive Creative Directors: Anne de Maupeou, Veronique Sels & Sebastien Vacherot
Art Director: Souen Le Van
Copywriter: Martin Rocaboy
Advertiser’s Supervisor: Nathalie Lenfant
Production company: Mr Hyde
Director: Philippe Grammaticopoulos
Agency producer: Cleo Ferenczi & Fleur Laurent Bruzy
Producer: Hervé Lopez
Music: Christophe Julien