Donkeys and voles and bears, oh my! ING fables by BMB

Good old Aesop. If it wasn’t for that crazy guy roaming around ancient Greece, telling parables with talking animals in them, where would we be as a society when it came to making a simple allegory?

We certainly wouldn’t have this trio of TV spots for ING Direct by London’s Beattie McGuiness Bungay.

And the moral of the story is… cute animals can almost always get your point across.

CREDITS:

Client: ING Direct
Titles: Vole, Donkey Bear
Agency: Beattie McGuinness Bungay
Creative Directors: Matt Gooden and Ben Walker
Art Director: Matt Gooden
Copywriter: Simon Bere
Producer: Anna Murray
Account Director: Toby Green
Account Manager: Katie Gilbert
Director: Psyop
Production Company: Psyop / Smuggler
Psyop Creative Directors: Todd Mueller and Kylie Matulick
Psyop Executive Producer: Kim Wildenburg
Psyop Producer: Amanda Miller
Psyop Associate Producer: Chase Masterson
Smuggler Executive Producer/Partner: Patrick Milling Smith
Smuggler Executive Producer/Partner: Brian Carmody
Smuggler Executive Producer/COO: Lisa Rich
Smuggler Executive Producers: Allison Kunzman, Laura Thoel
Smuggler Live Action Producer: Nick Fewtrell
Director of Photography: Vladimir Smutn
Visual Effects: Psyop
VFX Supervisor: Andrew Romatz
Designer: Jordan Metcalf, Andrew Park
Storyboard: Artist Vinny Dellay
Editor: Brett Nicolletti
Lead Technical Director: Lane Jolly
Lead Flame: David Parker
Flame: John Shirley
Lead Desktop Compositors: Lane Jolly, Ryan Raith
Compostiors: Ryan Raith, Lane Jolly, Cris Kong, Danny Koenig, John Brennick, Falko Paeper, Sohee Sohn,
Modeler: Yuchihiro Yamamoto
Texture: Yuchihiro Yamamoto
Lighters: Barry Kriegshauer, Yuchihiro Yamamoto
Roto: Austin Brown, Filaments,
Tracker: Mark Lipsmeyer
Telecine Company: MPC
Colorist: Mark Gethin
Music Company: Human
Composer: Sloan Alexander
Sound Mix: Wave Sound
Mixer: Jack Sedgwick