Y&R NY, VML get Xerox into your business brain

I’m not even sure if the folks at Xerox would even want to know what goes on inside the minds of the ihaveanidea crew during office hours — more for letter words than you can shake an HR manual at — but it looks like Y&R New York and VML have joined forces to create Business For Your Brain, a downloadable app for Xerox that allows Microsoft Outlook users to somehow organize all the incoming messages they get during the business day into… well, check it out here.

CREDITS

Agency: VML / Y&R New York

Chief Creative Officer: Ian Reichenthal, Scott Vitrone

Managing Director, Executive V.P., Global Creative Director,  Jim Radosevic

Group Creative Director: Mike Wente

Global Creative Director: Darren Moran

Associate Creative Director/Art Director: Adam Gloo, Kleber Menezes

Associate Creative Director/Copywriter: Corey Rakowsky, Brian Musich

Director of Content Production: Lora Schulson, Nathy Aviram

Executive Producer, Content Production: Alex Gianni

Assistant Producer: Craig Sklaver

Technical Lead: Shawn McDonald

Lead Developer: Rory Petty, Juan Charvet

Developer: Harold Scissors

Senior Project Manager: Nick Langworth

Production Company/Motion Graphics: Superfad LA – 3D animation