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Apt, Mobiento let you test drive a VW from a print ad
When your local car dealer wants you to come in for a test drive, he usually puts a big-ass inflatable gorilla on his roof and serves hot dogs. When Volkswagen of Norway want you to test drive a new VW, they bring the experience right to the magazine you’re reading.
In a project created by Oslo’s Apt and developed by Mobiento, readers who come across a special gatefolded print ad are invited to download a special app that uses augmented reality to experience some of the car’s features.
Get the Flash Player to see the wordTube Media Player.
… and then they come to your house and put a big-ass inflatable gorilla on it.
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