Super Bowl XLV Part One: All cars and rap stars

Well another Super Bowl has come and gone. Two legendary rivals from blue-collar towns duked it out, and in the end, the Green Bay Packers were victorious over the Pittsburgh Steelers. But hey, we are ad people, who cares about the game, right?

This year’s Super Bowl has been dubbed the Car Bowl; there were almost as many automotive related spots as there were Pittsburgh points on the board. We also saw rap stars in cars, animated rap stars, and halftime show rap stars who were giving barely animated performances.

I’ll leave any detailed analysis of this year’s crop of spots for the experts, but I did want to say that viewing everything on Sunday night was a little… I dunno, deja vu-ish. With each passing year, more and more advertisers and agencies are releasing their spots online in advance of the big game. By the time kick-off happens, what used to be an exciting time for us ad folk is now kinda like opening gifts on Christmas morning when you’ve already unwrapped and peeked at everything Mom and Dad had hidden in their closet.

But hey, if you were never the type of kid to peek, here are the whole lot of them. starting with the car/rap star spots.

Chrysler: “Born of Fire” by Wieden+Kennedy/Universal McCann

Kia: “One Epic Ride” by David&Goliath

Hyundai: “Anachronistic City” by Innocean

Hyundai: “Deprogramming” by Innocean

Hyundai: “Hypnotize” by Innocean

Audi: “Release The Hounds” by Venables, Bell & Partners

Mercedes-Benz: “Welcome” by Merkley & Partners

BMW: “Defying Logic” by Kirshenbaum, Bond, Senecal & Partners

BMW: “Changes” by Kirshenbaum, Bond, Senecal & Partners

Volkswagen: “The Force” by Deutsch

Volkswagen: “Black Beetle” by Deutsch

MINI: “Ram It In The Boot” by Butler, Shine, Stern & Partners

Chevrolet: “Status” by Goodby, Silverstein & Partners

Chevrolet: “Discovery” by Goodby, Silverstein & Partners

Chevrolet: “Misunderstanding” by Goodby, Silverstein & Partners

Chevrolet: “Tommy” by Goodby, Silverstein & Partners

Chevrolet/Transformers 3: “Al’s Chevy” by Goodby, Silverstein & Partners

CarMax: “Kid In A Candy Store” by Amalgamated

CarMax: “Gas Station” by Amalgamated

Cars.com: “Go First” by DDB Chicago

Cars.com: “The Reviews Are In” by DDB Chicago

Bridgestone: “Reply All” by The Richards Group

Bridgestone: “Carma” by The Richards Group

Lipton Brisk: “Eminem” by Mekanism

Chatter.com “Impossible Things” by Dipdive

Chatter.com “Cloud Interview” by Dipdive