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David&Goliath and Kia go epic for Super Bowl

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This Sunday, one of the biggest amalgams of sport and commercialism will take place, in Dallas and on TV screens around the world. It’s estimated that a record 14 billion people will tune in to watch the Pittsburgh Steelers and the Green Bay Packers clash in Super Bowl XLV… well okay, maybe I’m a bit off with the numbers, but trust me, the total viewership is gonna be epic.

Our LA friends at David&Goliath are also going epic in scale, with their most ambitious Kia spot to date. It’s got it all: helicopters, tractor beams, Aztec rituals, wormholes. About the only thing that’s normal in this spot is the car’s colour — traditional TV ad silver.

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They’ve also got a nice behind-the-scenes video for the spot.

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  • http://twitter.com/ihaveanidea Ignacio Oreamuno

    nice :)


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