Y&R New York loses its head over the NY Post

If there are any constants in New York City, it’s that traffic is always horrendous, you will always find a deal on Canal Street no matter how many cops are around, and The New York Post will always have some attention-getting, sensationalistic headline to make you roll your eyes.

The Post may be America’s oldest daily newspaper, and while it might be a local institution, young people aren’t exactly snapping it off of the newsstands in this digital age. Enter the Branded Content division of Y&R New York. The agency has teamed with the Post and partnered it with another Big Apple legend — The Peoples Improv Theater — to produce Headless Body In Topless Bar, a crazy night of improv where the audience submits ideas not by shouting out random ideas but by handing in zany headlines literally torn from the pages of the Post.

The show starts tonight, so pick up an old copy of the Post from your aunt’s coffee table and head on down to the PIT.