Gunning for the best: the 2010 Gunn Report

Some say that awards don’t matter, but for the rest of us more honest folk, the results of The Gunn Report 2010 — that annual report that tallies up the most prestigious awards in the world — were announced today in London.

In the TV department, top honors for the most awarded spot went to Paris based BETC Euro RSCG for “Closet”, a spot for  Canal+

For the much loved but oft dismissed-in-a-digital-age print category, the Gunn Report ranked M&C Saatchi‘s campaign for Dixons.

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To the surprise of no one, Gotherburg’s Forsman & Bodenfors ‘Facebook Showroom” for IKEA is at the top of the Gunn Report’s digital listing. They also shared top honors with fellow Swedes DDB Stockholm for Digital Agency of the Year

Wieden + Kennedy has taken home top spot in the “All Gunns Blazing” category for all of their Nike “Livestrong” work. AlmapBBDO takes home Agency of the Year, no doubt contributing heavily to BBDO winning Network of the Year. Volkswagen won Advertiser of the Year for what seems like the millionth time, a testament to the great work being done for them by agencies all over the world.

Prior to presenting the key findings of The Gunn Report 2010, Donald Gunn, founder of The Gunn Report, commented, “Our function in life is to identify the best new work in the world each year, to identify who is doing it, and to celebrate both. We are honoured that the industry entrusts us to fulfil this task.”

The Gunn Report & Showreel of The Year 2010 will be published in March.