Become a Member
Proudly Sponsored By
inbox / news and updates from IHAVEANIDEA and around the industry
IHAVEANIDEA.ORG > inbox >  Now Available recycles a bit of Christmas for VW Italia

the inbox by month


Now Available recycles a bit of Christmas for VW Italia

Now Available recycles a bit of Christmas for VW Italia thumbnail

Unless you’re a super-environmentalist, it’s easy to forget that with the holiday season comes a massive amount of paper and packaging. And it’s not just the pretty wrapping paper we buy, but all the shopping bags we cart our presents home in, not to mention the gifts’ actual packaging.

Milan based agency Now Available has made the link between the holidays and the need to recycle for Volkswagen Italia. As a part of VW’s “Think Blue” initiative, the agency has created the “Instant Christmas Recycler”, an outdoor installation that allows passersby to recycle their paper and plastic and have it “converted” into a Christmas decoration to take home.

Get the Flash Player to see the wordTube Media Player.

CREDITS
Advertising Agency: Now Available , Milan, Italy
Creative directors: Sergio Spaccavento, Tina Walendy
Copywriter: Paolo Platania
Art director: Alessio Salvato
Art director Web: Davide Bodano
Account Director: Antonio Colaci
Event Specialist: Michele Prevato






RELATED INBOX STORIES

RECENTLY IN THE INBOX

DID YOU CATCH THESE STORIES?

The Escape Pod gets in a bit of a pickle on a Claussen journey thumbnail The Escape Pod gets in a bit of a pickle on a Claussen journey

OLDER INBOX STORIES

Copyright © 2001-2014 IHAVEANIDEA inc. All rights reserved. No material contained in this site may be republished or reposted.
IHAVEANIDEA™ is a trademark of IHAVEANIDEA inc. Terms and Conditions | Privacy Policy

Copyright © 2009 ihaveanidea inc. All rights reserved.

No material contained in this site may be republished or reposted. Terms and Conditions | Privacy Policy