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Leo Burnett, Bundaberg Rum apologize for their apology

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Two weeks ago, Leo Burnett Sydney had the audacity to explode a crocodile (!) with a golf tee (?!) in an awesomely ridiculous spot for Bundaberg Rum. Last week, the company issued an apology, explaining that the croc had not actually been detonated… but ended up being spit-roasted.

Presumably this offended even more people, so the fanciful Bundaberg sugar miller is back again, with an apology to cover the last apology. It’s subtle, but it’s still awesome.

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I gotta make that string section my ringtone.






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