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Leo Burnett Sydney’s awesome Bundaberg ad leads to awesomer apology

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Last week in the Inbox we featured an ad by Leo Burnett Sydney for Bundaberg Rum that was quite possibly the most amazing ad ever — or at least that week. So awesome was the ad that I felt compelled to tell the ECD behind it how awesome it was. (Andy DiLallo’s response? “It means a lot to hear positive feed back from people outside the project.”)

But alas, you can’t make an ad with exploding crocodiles in 2010 without somebody lodging a complaint of some nature. Thankfully our bearded sugar miller has crafted a response.

Get the Flash Player to see the wordTube Media Player.

Top shelf thinking, lads.






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