the inbox by month
Leo Burnett Sydney’s awesome Bundaberg ad leads to awesomer apology
Last week in the Inbox we featured an ad by Leo Burnett Sydney for Bundaberg Rum that was quite possibly the most amazing ad ever — or at least that week. So awesome was the ad that I felt compelled to tell the ECD behind it how awesome it was. (Andy DiLallo’s response? “It means a lot to hear positive feed back from people outside the project.”)
But alas, you can’t make an ad with exploding crocodiles in 2010 without somebody lodging a complaint of some nature. Thankfully our bearded sugar miller has crafted a response.
Get the Flash Player to see the wordTube Media Player.
Top shelf thinking, lads.
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