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Leo Burnett Sydney creates mindless fun for “the thinking man’s rum.”

Leo Burnett Sydney creates mindless fun for “the thinking man’s rum.” thumbnail

Aussie spirit Bundaberg is “the thinking man’s rum”, or at least that’s what the tagline in this 60 second TV spot by Leo Burnett Sydney says. But I implore you, dear Inbox readers, leave thinking out of the equation when you give this one a watch. Trying to wrap your brain around this slice of awesomeness will only cause your head to explode.

Much like the… well, you’ll see.

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