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BBDO NY covers AT&T with paper… or papers AT&T’s coverage
I don’t know much about AT&T. Up here in Canada, all we really hear about the company is how they have had a deathlock on the iPhone, and that the service for it hasn’t exactly had customers singing their praises.
Their flesh and blood customers, at least.
Their paper ones, well, that’s a different story. In this 30 second spot by BBDO New York, AT&T’s coverage reaches out to 97% of all Americans…. via the longest paper-doll chain in the world.
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